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Vans Slip on Womens

Fail

Buyers convert on only 0.3% of searches, so Vans Slip on Womens is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$77K/yr511K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
23%top-5 click share · 8 brands · 20 sellers

Flapen Score

Vans Slip on Womens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vans Slip on Womens is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vans Slip on Womens market on Amazon at a glance

Shoppers on Amazon United States searched for Vans Slip on Womens 511K times last year and spent an estimated $77K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.3%
Market size, estimated
$77Ka year
Peak month
December2.0× the quietest month
Top search term
womens vans slip on79K searches a year

02 · Price

A sale here is worth $55.82.

Listings sell for $55.82 on average, from $11.14 to $84.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.82 that is $0 to $6K a year per listing.

Average price
$55.82inside the $15 to $100 sweet spot
Price range
$11.14–$84.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,290 within Fashion Sneakers. It carries 2,523 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
99%
Out of stock, average day
13.9%
Average rank
#2,290in Fashion Sneakers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,523per listing
Listings tracked
89

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Vans Slip on Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

1%

  • Brand 193%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 60%
  • Open — no brand owns it (2 brands, 1%)

Demand

Vans Slip on Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Vans Slip on Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens vans slip on79K/yr
  • slip on vans women56K/yr
  • womens slip on vans36K/yr
  • vans shoes women slip on29K/yr
  • vans tennis shoes for women20K/yr
  • van slip ons women19K/yr
  • vans womens slip on13K/yr
  • vans slip on womens149K/yr
  • womens vans slip ons20K/yr
  • vans slip on women8K/yr

Reviews and returns

What reviews say buyers love and hate about Vans Slip on Womens

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
38%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Not a great fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vans Slip on Womens questions

Answered from the same tracked data.