vans shoes kids
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.24avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$11.86–$57.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,928.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 514K searches
Returns
Bad10.0%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vans shoes kids is a $44K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
vans shoes kids market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$56K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 15.8%
- Avg brand age
- 41 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
13
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
21%
Top 20: 47%
Open market
0%
- Vans96%
- WateLves1%
- Hurley1%
- adidas1%
- Cofopo0%
- AOVOG0%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.0×
Top vans shoes kids search terms
- boys vans90K/yr
- girls vans90K/yr
- vans boys39K/yr
- boys vans shoes41K/yr
- kids vans shoes girls35K/yr
- vans slip on kids23K/yr
- big kids vans17K/yr
- vans girls23K/yr
- vans for boys18K/yr
- vans big kids15K/yr
Top vans shoes kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$32.674.6★1,541 rev
Vans Big Kids Asher Slip-on Shoes Canvas Black/White 13
Vans$32.674.4★214 rev
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$33.064.6★1,541 rev
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$37.294.6★1,541 rev
Vans Kids Asher Slip-On Shoe - Girls Sneakers for Everyday Wear Walking School & Fashion
Vans$43.214.6★33 rev
Newest
by launch dateVans Kids Asher Slip-On Shoe - Girls Sneakers for Everyday Wear Walking School & Fashion
Vans$43.2133 rev
Vans Kids Asher Slip-On Shoe - Girls Sneakers for Everyday Wear Walking School & Fashion
Vans$42.6133 rev
Vans Kids Asher Slip-On Shoe - Girls Sneakers for Everyday Wear Walking School & Fashion
Vans$38.81214 rev
Vans Kids Atwood Shoe - Low-Top Kids Fashion Sneakers for Boys & Girls Walking & Casual Wear
Vans$38.8313,409 rev
Vans Kids Asher Slip-On Shoe - Girls Sneakers for Everyday Wear Walking School & Fashion
Vans$43.9434 rev
Trending
90-day click momentum
Vans Kids Atwood Shoe - Low-Top Kids Fashion Sneakers for Boys & Girls Walking & Casual Wear
Vans$43.494.6★
Vans Big Kids Asher Slip-on Shoes Canvas Black/White 12.5
Vans$32.414.4★
Vans Big Kids Asher Slip-on Shoes Canvas Black/White 13
Vans$32.674.4★
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$34.174.6★
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$33.064.6★
What buyers say about vans shoes kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Comfy”
“Good quality toddler shoes”
“Just as described”
“They are also super easy to put on which is great for a toddler”
“were great for the many hours of walking that was done”
“But it's was durable for like 5 months every day for school”
“Love the material”
“definitely her style”
“Very breathable and easy to slip on for both my toddlers”
What buyers complain about
“Run small, order a size or two up”
“Falling apart after 1 week wear”
“Poor quality”
“Cuz it has a tiny hole on top of it”
“they wont even go in her feet”
“black surface turns grey”
“Not wide enough”
“be aware they are not the most sturdy overall”
“Bad design”
“they fall off quite a bit because of the way the strings are tied”
Top return reasons
Common questions
- Is vans shoes kids profitable to sell on Amazon United States?
- The niche generates $44K/yr across 104 tracked products. 4 of 45 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the vans shoes kids niche?
- 7 brands and 13 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in vans shoes kids?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 10.0% — above our launch gate.
- When does demand for vans shoes kids peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 5.0× the quietest.
- What does it cost to enter the vans shoes kids niche?
- Listings span $11.86–$57.27; the average listing price is $37.24 (sweet spot $15–$100). The average incumbent carries 1,928 reviews — the moat a new listing must climb.