Vans Hoodie
FailDemand is soft, at -49.1% this quarter, so Vans Hoodie is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $18K/yr159K searches / yr
- 90-day growth
- -49.1%search demand this quarter
- Competition
- 35%top-5 click share · 18 brands · 54 sellers
Flapen Score
Vans Hoodie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vans Hoodie is stronger. Inside it, weaker.
Market
The Vans Hoodie market on Amazon at a glance
Shoppers on Amazon United States searched for Vans Hoodie 159K times last year and spent an estimated $18K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -49.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $18Ka year
- Peak month
- February79.3× the quietest month
- Top search term
- vans hoodie57K searches a year
02 · Price
A sale here is worth $34.00.
Listings sell for $34.00 on average, from $10.71 to $65.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.00 that is $0 to $3K a year per listing.
- Average price
- $34.00inside the $15 to $100 sweet spot
- Price range
- $10.71–$65.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #19,884 within Active Sweatshirts. It carries 4,952 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #19,884in Active Sweatshirts
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,952per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Vans Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
54
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 69%
Open market
14%
- Brand 153%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 54%
- Brand 63%
- Open — no brand owns it (12 brands, 14%)
Demand
Vans Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 79.3×
Search terms
Top Vans Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vans hoodie57K/yr
- vans hoodies for men34K/yr
- vans sweatshirt21K/yr
- vans sweater7K/yr
- vans hoodies7K/yr
- vans hoodie women8K/yr
- vans hoodie men8K/yr
- mens vans hoodie6K/yr
- vans sweatshirts for men6K/yr
- vans sweatshirt women5K/yr
Reviews and returns
What reviews say buyers love and hate about Vans Hoodie
We read the reviews and the return reasons for every product selling here.
“also was not a great fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vans Hoodie questions
Answered from the same tracked data.









