vans hoodie
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.00avg listing price — sweet spot $15–$100
Price range
Great$10.71–$65.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad4,951.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$18K$18K/yr · 159K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vans hoodie is a $18K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vans hoodie market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $17K–$26K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #19,884
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 11.1%
- Avg brand age
- 43 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
54
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 69%
Open market
14%
- Vans53%
- Quiksilver11%
- Billabong7%
- Volcom7%
- Amazon Essentials4%
- Carhartt3%
- Open — no brand owns it (12 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 79.3×
Top vans hoodie search terms
- vans hoodie57K/yr
- vans hoodies for men34K/yr
- vans sweatshirt21K/yr
- vans sweater7K/yr
- vans hoodies7K/yr
- vans hoodie women8K/yr
- vans hoodie men8K/yr
- mens vans hoodie6K/yr
- vans sweatshirts for men6K/yr
- vans sweatshirt women5K/yr
Top vans hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vans Mens Boxed Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric
Vans$58.744.5★20 rev
Vans Mens Classic Pullover Hoodie | Warm Fleece Lining Regular Fit Sweatshirt Thick Cotton & Polyester Fabric Black
Vans$58.614.5★41 rev
Quiksilver Mens Regular Fit Super Soft Fleece Midweight Pullover Hooded Sweatshirt Sea Spray Medium
Quiksilver$29.414.6★247 rev
Vans Mens Classic Full Zip Hoodie | Regular Fit Sweatshirt Cotton & Polyester Fleece Warm Hood Iconic Front Logo Graphic Black Large
Vans$54.904.5★106 rev
Volcom Mens Foreman Pullover Hoodie Soft Cotton Fleece Sweatshirt With Kangaroo Pocket Heather Black L
Volcom$35.894.6★125 rev
Newest
by launch date
Vans Unisex Adult Baker Pullover Hoodie - Warm Fleece Lining Casual Graphic Sweatshirt for Men & Women Cotton & Polyester Oatmeal Beige Medium
Vans$60.030 rev
Salty Bones On My Way To Making Bad Decisions Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Black)
Salty Bones$38.4218 rev
SEA DOG Wax Van The Surf Is Calling Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Sweet Cream Heather)
SEA DOG$35.689 rev
Billabong Mens Sherpa Lined Hoodie Jacket Sand S
Billabong$19.3152 rev
Vans Mens Boxed Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric
Vans$58.7420 rev
Trending
90-day click momentum
Vans Mens California Quality Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric Black
Vans$55.631.0★
Billabong Mens Sherpa Lined Hoodie Jacket Sand S
Billabong$19.314.2★
Vans Unisex Adult Baker Pullover Hoodie - Warm Fleece Lining Casual Graphic Sweatshirt for Men & Women Cotton & Polyester Oatmeal Beige Medium
Vans$60.030.0★
Salty Bones On My Way To Making Bad Decisions Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Black)
Salty Bones$38.424.0★
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium
Amazon Essentials$16.074.6★
What buyers say about vans hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Fit was accurate, as described”
“Feels well made”
“Fairly thick”
“I stay warm”
“Durable”
“Great value”
“Great material”
“The material is soft with enough stretch to be very comfortable and fits well”
“Love the variety of colors available”
What buyers complain about
“also was not a great fit”
“the quality felt very cheap”
“dont stretch out”
“Not very comfy”
“Had no thickness to it”
“Loud socks”
“it smelled like cheap perfume”
“fades pretty quick”
“Received Used”
“Shrinks badly”
Top return reasons
Common questions
- Is vans hoodie profitable to sell on Amazon United States?
- The niche generates $18K/yr across 56 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -49.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the vans hoodie niche?
- 18 brands and 54 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in vans hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 4.4%.
- When does demand for vans hoodie peak?
- Demand peaks in Jan–Feb; the busiest month runs 79.3× the quietest.
- What does it cost to enter the vans hoodie niche?
- Listings span $10.71–$65.67; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 4,952 reviews — the moat a new listing must climb.