Vans

Shoppers searched for this 13.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

13.1M

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

0.2%

Market size, estimated

$1.9Ma year

Peak month

December1.9× the quietest month

Top search term

vans4.0M searches a year

Listings sell for $62.32 on average, from $11.17 to $110.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $62.32 that is $6K to $16K a year per listing.

Average price

$62.32inside the $15 to $100 sweet spot

Price range

$11.17–$110.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

7.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,359 within Shoes. It carries 3,526 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#1,359in Shoes

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,526per listing

Listings tracked

160

50 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

50

Successful launches

15Amazon's first-year sales bar

Average brand age

46 months