vans
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Market size
Great$1.9M$1.9M/yr · 13.1M searches
Avg price
Great$62.32avg listing price — sweet spot $15–$100
Price range
Great$11.17–$110.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,526.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vans is a $1.9M/yr Amazon United States market (13.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
vans market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 9.1%
- Avg brand age
- 46 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
16%
Top 20: 36%
Open market
0%
- Vans98%
- adidas0%
- AKOENY0%
- WHITIN0%
- hash bubbie0%
- Lugz0%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top vans search terms
- vans4.0M/yr
- vans shoes men2.8M/yr
- vans shoes women1.5M/yr
- womens vans729K/yr
- mens vans480K/yr
- vans slip on333K/yr
- vans shoes334K/yr
- mens vans shoes329K/yr
- vans womens888K/yr
- vans men205K/yr
Top vans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$54.154.6★3,887 rev
Vans Womens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$58.974.6★2,927 rev
Vans Unisex Slip On Unisex Sneakers Checkerboard Black/Off White 8.5 US Women/7 US Men
Vans$59.784.6★8,441 rev
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$54.194.6★3,887 rev
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$56.404.6★3,887 rev
Newest
by launch date
Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women
Vans$54.202,537 rev
Vans Unisex Old Skool Made for The Makers Slip Resistant Shoe - Series III Suede/Canvas Black/Gum Mens 7.5 Womens 9 Medium
Vans$99.9617 rev
Vans Unisex Old Skool Made for The Makers Slip Resistant Shoe - Series III Suede/Canvas Black/Gum Mens 8 Womens 9.5 Medium
Vans$100.1017 rev
Vans Unisex Old Skool Made for The Makers Slip Resistant Shoe - Series III Suede/Canvas Black/Gum Mens 10 Womens 11.5 Medium
Vans$99.8217 rev
Vans Womens Asher Slip-On Shoe - Comfortable Sneakers for Walking Fashion & Everyday Wear
Vans$52.611,264 rev
Trending
90-day click momentumVans Unisex Old Skool Made for The Makers Slip Resistant Shoe - Series III Suede/Canvas Black/Gum Mens 7.5 Womens 9 Medium
Vans$99.964.5★
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion Canvas Black/Gum 8.5
Vans$62.544.6★
Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women Black/True White
Vans$69.534.7★
Vans Unisex Old Skool Made for The Makers Slip Resistant Shoe - Series III Suede/Canvas Black/Gum Mens 10 Womens 11.5 Medium
Vans$99.824.5★
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$56.404.6★
What buyers say about vans
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Great fitting fun shoe”
“They feel well made”
“Worth it”
“very durable”
“Good color”
“Just as advertised”
“These are very stylish”
“Comfortable”
“work great for lifting in the gym as well”
What buyers complain about
“Little tight”
“Fell Apart after 3 weeks of wear”
“the quality seems to be much lower than normal”
“Clearly used”
“The thick insoles rose my heal too high and made them rub against the back of my shoes making it extremely painful and uncomfortable”
“They were to big an sorta looked weird on my feet”
“Not cotton as advertised”
“Slightly heavier than Old Skool models”
“They are not comfortable”
“Cheap”
Top return reasons
Common questions
- Is vans profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 160 tracked products. 15 of 50 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the vans niche?
- 6 brands and 17 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vans?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.6% — above our launch gate.
- When does demand for vans peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the vans niche?
- Listings span $11.17–$110.01; the average listing price is $62.32 (sweet spot $15–$100). The average incumbent carries 3,526 reviews — the moat a new listing must climb.