Van Cleef Necklace

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.5%

Market size, estimated

$341Ka year

Peak month

August1.5× the quietest month

Top search term

van cleef necklace447K searches a year

Listings sell for $15.99 on average, from $9.45 to $60.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.99 that is $4K to $8K a year per listing.

Average price

$15.99inside the $15 to $100 sweet spot

Price range

$9.45–$60.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

3.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,182 within Jewelry Sets. It carries 461 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#1,182in Jewelry Sets

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

461per listing

Listings tracked

32

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

28 months