van cleef necklace
Worth a lookShows sweet-spot pricing room ($9.45–$60.96), but weak search conversion (1.5%) keeps it on the watch list.
Price range
Great$9.45–$60.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great460.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$341K$341K/yr · 1.4M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, van cleef necklace is a $341K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
van cleef necklace market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $240K–$320K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.4%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
22%
- AIPPK28%
- SHINYY21%
- UOOANUO12%
- AICase9%
- Billet-doux4%
- FUNIO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top van cleef necklace search terms
- van cleef necklace447K/yr
- clover necklace432K/yr
- clover necklaces for women74K/yr
- four leaf clover necklace100K/yr
- 4 leaf clover necklace63K/yr
- gold clover necklace48K/yr
- vancleef clover necklace16K/yr
- black clover necklace29K/yr
- van cleef and arpels necklace20K/yr
- alhambra necklace22K/yr
Top van cleef necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AIPPK 18K Gold Plated Clover Pendant Necklace Set for Women Fashion Four Leaf Clover Necklace Lucky Simple Jewelry Gifts for Women 3Pcs
AIPPK$24.944.5★234 rev
AICase 18K Gold Plated Clover Bracelet Dupes Gold/White/Black Bracelet Set for Women Flower Leaf Lucky Clover Bracelets Trendy Jewelry Birthday Gifts for Women/MoM/Friends
AICase$13.354.2★948 rev
SHINYY Four Leaf Clover Choker Necklace for Women | 18K Gold Plated Lucky 4 Leaf Jewelry | Trendy Gifts (Gold White Set)
SHINYY$30.424.2★409 rev
AIPPK Clover Pendant Necklace 18K Gold Plated Four Leaf Clover Necklaces Lucky Simple Jewelry Gifts for Women (White)
AIPPK$14.304.4★359 rev
UOOANUO Clover Neckalce Bracelet Earring Set for Women 14K Gold Plated Stainless Steel Four Leaf Clover Jewelry Set
UOOANUO$16.614.2★212 rev
Newest
by launch date
FUMANTANG 18K Gold Plated necklace Black Clover necklace for Women Fashion Jewelry necklace Jewelry Gifts for Women Black necklace
FUMANTANG$11.839 rev
SOLEVAN Dainty Clover Birthstone Gold Necklaces for Women Non Tarnish
SOLEVAN$10.01100 rev
KELAIEN Birthstone Gold Clover Necklace for Women Non Tarnish Dainty 14K Gold Plated Cubic Zirconia Choker Necklace Stack Pendant Layered Necklaces for Women Trendy Birthday Christmas Gifts Jewelry
KELAIEN$11.9875 rev
KELAIEN Birthstone Gold Clover Necklace for Women Non Tarnish Dainty 14K Gold Plated Cubic Zirconia Choker Necklace Stack Pendant Layered Necklaces for Women Trendy Birthday Christmas Gifts Jewelry
KELAIEN$12.2475 rev
Aimtte Monette Four Leaf Clover Necklace 18K Gold Plated Necklaces for Women Lucky Flower Pendant Adjustable Link Chain Stainless Steel Dainty Trendy Simple Jewelry Gifts for Women White
Aimétte Monette$12.48202 rev
Trending
90-day click momentumSHINYY Four Leaf Clover Choker Necklace for Women | 18K Gold Plated Lucky 4 Leaf Jewelry | Trendy Gifts (Gold White Set)
SHINYY$30.424.2★
FUMANTANG 18K Gold Plated necklace Black Clover necklace for Women Fashion Jewelry necklace Jewelry Gifts for Women Black necklace
FUMANTANG$11.834.7★
Billet-doux 18k Gold Plated 10 CloversFlower Necklace for Women 5-leaf Flower Motif Clovers with Classic Beaded Edge on a Link Chain Adjustable Size Trendy Jewelry Gifts for Easter
Billet-doux$12.944.4★
SOLEVAN Dainty Clover Birthstone Gold Necklaces for Women Non Tarnish
SOLEVAN$10.014.5★
Billet-doux 18k Gold Plated Black Clover Necklace for Women The Timelss Classic 10-Motif Four-Leaf White Clovers Link Chain Adjustable size Trendy Charm Jewelry Gifts for Easter
Billet-doux$13.514.1★
What buyers say about van cleef necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality necklace set”
“Good price”
“Exactly as pictured”
“the color is beautiful”
“would make a great birthday or Mother's Day gift”
“delicate looking chain”
“The necklace is the perfect size”
“The necklaces are beautiful and have a simple, elegant look”
“elegant shine”
“it looks so stylish”
What buyers complain about
“short length for me”
“broke easily”
“Not well made”
“Cheap chain”
“Gold is wrong color”
“Looks expensive”
“a diamond already fell out”
“Metal is not gold plated”
“A little cheaper looking than the picture shows”
“Doesnt appear very sturdy either”
Top return reasons
Common questions
- Is van cleef necklace profitable to sell on Amazon United States?
- The niche generates $341K/yr across 32 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the van cleef necklace niche?
- 17 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in van cleef necklace?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- When does demand for van cleef necklace peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the van cleef necklace niche?
- Listings span $9.45–$60.96; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.