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Van Cleef Bracelet

Fail

Buyers convert on only 1.4% of searches, so Van Cleef Bracelet is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$674K/yr2.5M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
73%top-5 click share · 10 brands · 12 sellers

Flapen Score

Van Cleef Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Van Cleef Bracelet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Van Cleef Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Van Cleef Bracelet 2.5M times last year and spent an estimated $674K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $674K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.4%
Market size, estimated
$674Ka year
Peak month
August1.5× the quietest month
Top search term
van cleef bracelet846K searches a year

02 · Price

A sale here is worth $19.39.

Listings sell for $19.39 on average, from $9.03 to $88.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.39 that is $29K to $39K a year per listing.

Average price
$19.39inside the $15 to $100 sweet spot
Price range
$9.03–$88.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$39K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #118 within Bracelets. It carries 783 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#118in Bracelets
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
783per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Van Cleef Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 217%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Van Cleef Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Van Cleef Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • van cleef bracelet846K/yr
  • clover bracelet482K/yr
  • van cleef311K/yr
  • clover bracelets for women133K/yr
  • flower bracelet75K/yr
  • vancleef clover bracelet50K/yr
  • faux van cleef bracelet31K/yr
  • van cleef jewelry81K/yr
  • clover jewelry89K/yr
  • four leaf clover bracelet78K/yr

Reviews and returns

What reviews say buyers love and hate about Van Cleef Bracelet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Not well made”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Van Cleef Bracelet questions

Answered from the same tracked data.