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Vampirina

Fail

Shoppers spend an estimated $37K a year here, so Vampirina is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$37K/yr265K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
61%top-5 click share · 9 brands · 41 sellers

Flapen Score

Vampirina against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vampirina is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampirina market on Amazon at a glance

Shoppers on Amazon United States searched for Vampirina 265K times last year and spent an estimated $37K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
0.8%
Market size, estimated
$37Ka year
Peak month
December2.8× the quietest month
Top search term
vampirina122K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $5.00 to $58.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.29 that is $0 to $2K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$5.00–$58.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #3,336 within Clothing Sets. It carries 1,633 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
86%
Out of stock, average day
15.6%
Average rank
#3,336in Clothing Sets
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,633per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Vampirina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

41

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

5%

  • Brand 173%
  • Brand 211%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Vampirina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Vampirina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampirina122K/yr
  • vampirina toys93K/yr
  • vampirina toys for girls16K/yr
  • vampirina doll18K/yr
  • vampirina toy5K/yr
  • vampirina plush4K/yr
  • vamperina4K/yr
  • vamparina3K/yr

Reviews and returns

What reviews say buyers love and hate about Vampirina

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Way to small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vampirina questions

Answered from the same tracked data.