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Vampire Necklace

Fail

Buyers convert on only 0.4% of searches, so Vampire Necklace is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$25K/yr540K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
63%top-5 click share · 20 brands · 27 sellers

Flapen Score

Vampire Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vampire Necklace is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Vampire Necklace 540K times last year and spent an estimated $25K. The top 5 brands take 63% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
0.4%
Market size, estimated
$25Ka year
Peak month
October11.1× the quietest month
Top search term
vampir322K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $6.17 to $30.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.91 that is $0 to $1K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$6.17–$30.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,693 within Chokers. It carries 673 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#2,693in Chokers
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
673per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Vampire Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

32%

  • Brand 130%
  • Brand 218%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Vampire Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 11.1×

Search terms

Top Vampire Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampir322K/yr
  • vampire jewelry86K/yr
  • vampire necklace87K/yr
  • vampire stuff15K/yr
  • vanpire9K/yr
  • vampire jewelry for women21K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Necklace

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
7.8%of orders come back
“a bit expensive for the quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vampire Necklace questions

Answered from the same tracked data.