Vampire Cape

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

495K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

0.8%

Market size, estimated

$82Ka year

Peak month

October68.4× the quietest month

Top search term

vampire cape221K searches a year

Listings sell for $20.09 on average, from $9.26 to $38.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.09 that is $2K to $5K a year per listing.

Average price

$20.09inside the $15 to $100 sweet spot

Price range

$9.26–$38.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

11.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,180 within Robes, Capes & Jackets. It carries 530 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#1,180in Robes, Capes & Jackets

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

530per listing

Listings tracked

54

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months