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Valentines Dress for Girls 10-12

Fail

Demand is soft, at -96.9% this quarter, so Valentines Dress for Girls 10-12 is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$40K/yr181K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
31%top-5 click share · 25 brands · 26 sellers

Flapen Score

Valentines Dress for Girls 10-12 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Valentines Dress for Girls 10-12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Dress for Girls 10-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Dress for Girls 10-12 181K times last year and spent an estimated $40K. The top 5 brands take 46% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
1.3%
Market size, estimated
$40Ka year
Top search term
heart dress girls17K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $9.61 to $26.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.04 that is $0 to $2K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$9.61–$26.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #437 within Baby Girls. It carries 726 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#437in Baby Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
726per listing
Listings tracked
37

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Valentines Dress for Girls 10-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

26

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

31%

Top 20: 72%

Open market

48%

  • Brand 114%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Valentines Dress for Girls 10-12 search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Valentines Dress for Girls 10-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart dress girls17K/yr
  • girls heart dress14K/yr
  • toddler heart dress8K/yr
  • heart dress toddler6K/yr
  • girls valentines dance dress36K/yr
  • valentines toddler dress10K/yr
  • valentine dresses for teen girls9K/yr
  • valentines dress 4t8K/yr
  • valentines day dress for girls 10-126K/yr
  • valentines dress 5t9K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Dress for Girls 10-12

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Color”
11.5%of orders come back
“The red hearts bled everywhere”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Valentines Dress for Girls 10-12 questions

Answered from the same tracked data.