valentines day earrings
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$4.39–$60.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,431avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 1.2M searches
Growth
Bad-98.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, valentines day earrings is a $0/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
valentines day earrings market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $396K–$528K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #15,825
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 4.9%
- Avg brand age
- 28 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
27
Top-5 brand share
44%
Top 20: 100%
Top-5 click share
40%
Top 20: 96%
Open market
51%
- adoyi14%
- nylry10%
- Jstyle8%
- Cunno6%
- LEE&RO6%
- Betsey Johnson5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 331.8×
Top valentines day earrings search terms
- valentines day earrings176K/yr
- valentines earrings279K/yr
- valentine earrings189K/yr
- valentines earrings for women108K/yr
- valentine earrings for women115K/yr
- valentines day jewelry48K/yr
- valentines day earrings for women34K/yr
- valentines jewelry49K/yr
- valentines jewelry for women45K/yr
- valentine jewelry47K/yr
Top valentines day earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adoyi Gold Hoop Earrings Set for Women Girls Trendy 14K Plated Gold Hoops Small Chunky Earrings Twisted Huggie Ear ring Pack Lightweight 9 Pairs Jewelry Set for Valentines Mothers Day Birthday Gifts
adoyi$12.934.5★8,183 rev
Jstyle 2 Pairs Stainless Steel Magnetic Stud Earrings for Men Women Non-piercing CZ Hypoallergenic 5-8MM
Jstyle$10.904.0★4,219 rev
Cunno 4 Pairs Cute Love Earrings for Mother Day Women Polymer Clay Earrings Handmade Heart Jewelry Gifts for Mom Accessories(Valentine Day)
Cunno$14.124.4★27 rev
LEE&RO Heart Earrings for Women Dangle Valentines Day Earrings Pink Heart Earrings Cute Love Dangling Heart Earrings Mix Style 1
LEE&RO$6.684.5★373 rev
Nylry Valentines Earrings for Women Acrylic Heart Dangle Earrings LOVE Cute Earring for Valentines Outfits Accessories Gifts Red Valentines day Jewelry Gifts-red
nylry$7.024.6★81 rev
Newest
by launch date
Valentines Day Earrings for Women - Creative Red Heart Chocolate Gift Box Dangle Jewelry Valentines Day Outfit Accessories Gifts (Glitter Hot Pink)
unique corn$8.3812 rev
Valentines Earrings Double Love Heart Drop Earrings for Women Red Heart Stud Earring Mothers Day Valentines Day Jewelry Accessories for Her (Chain)
ZXYMHL$9.226 rev
Nylry Valentines Earrings for Women Acrylic Heart Dangle Earrings LOVE Cute Earring for Valentines Outfits Accessories Gifts Red Valentines day Jewelry Gifts-red
nylry$7.0281 rev
Nylry Valentines Earrings for Women Acrylic Heart Dangle Earrings LOVE Cute Earring for Valentines Outfits Accessories Gifts Red Valentines day Jewelry Gifts-colorful
nylry$8.3081 rev
Cunno 4 Pairs Cute Love Earrings for Mother Day Women Polymer Clay Earrings Handmade Heart Jewelry Gifts for Mom Accessories(Valentine Day)
Cunno$14.1227 rev
Trending
90-day click momentumJstyle 2 Pairs Stainless Steel Magnetic Stud Earrings for Men Women Non-piercing CZ Hypoallergenic 5-8MM
Jstyle$10.904.0★
Valentines Day Earrings for Women - Creative Red Heart Chocolate Gift Box Dangle Jewelry Valentines Day Outfit Accessories Gifts (Glitter Hot Pink)
unique corn$8.384.2★
Swarovski Lifelong Heart Drop Pierced Earrings for Women Set of White Crystal Heart Design Earrings with Rose-Gold Tone Plating
Swarovski$60.674.7★
Me&Hz Pink Earrings for Women Fashion Hot Pink Ombre Tassel Dangle Drop Earring Lightweight Valentines Day Earrings for Women Statement Tropical Beach Earring Romantic Valentines Mothers Day Jewelry Gift
Me&Hz$12.284.6★
MPRAINBOW 18K Gold Plated Stainless Steel Womens Stackable Floral Bracelet Set Bangle Chain Non Tarnish Trendy Jewelry Gifts for Girlfriend Christmas Valentines Birthday White 3Pcs
MPRAINBOW$17.664.4★
What buyers say about valentines day earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Love the variety”
“Not heavy at all”
“Worth the money”
“Just as pictured - great colors”
“Not too big”
“Exactly as pictured”
“i love the style”
“so far they look brand new still”
“They are bright”
“They were a great little gift for Valentine's day”
What buyers complain about
“Smaller Than Expected”
“Broke before using”
“Looks cheap”
“heavier than I thought”
“The look expensive”
“cause any irritation”
“Not polymer clay as advertised”
“The earrings were very difficult to open”
“I dont wear gold enough for it to really get ruined”
“they break easily”
Top return reasons
Common questions
- Is valentines day earrings profitable to sell on Amazon United States?
- The niche generates $0/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -98.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the valentines day earrings niche?
- 21 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in valentines day earrings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.7%.
- When does demand for valentines day earrings peak?
- Demand peaks in Jan–Feb; the busiest month runs 331.8× the quietest.
- What does it cost to enter the valentines day earrings niche?
- Listings span $4.39–$60.67; the average listing price is $13.21 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.