Valentines Day Costume
FailDemand is soft, at -95.7% this quarter, so Valentines Day Costume is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $29K/yr52K searches / yr
- 90-day growth
- -95.7%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 8 sellers
Flapen Score
Valentines Day Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Valentines Day Costume is stronger. Inside it, weaker.
Market
The Valentines Day Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Day Costume 52K times last year and spent an estimated $29K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -95.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $29Ka year
- Peak month
- February56.3× the quietest month
- Top search term
- valentines day costume16K searches a year
02 · Price
A sale here is worth $15.78.
Listings sell for $15.78 on average, from $7.08 to $31.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.78 that is $0 to $2K a year per listing.
- Average price
- $15.78inside the $15 to $100 sweet spot
- Price range
- $7.08–$31.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #31,738 within Accessory Sets. It carries 133 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #31,738in Accessory Sets
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 133per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Valentines Day Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Valentines Heart Headband and Heart Sunglasses Holiday Headband Bopper Party Accessoires for Valentines Day Halloween
- Price
- $7.08
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago

Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories
- Price
- $10.94
- Rating
- 4.4/5
- Reviews
- 514
- Age
- 2y ago

Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 9mo ago

AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 8mo ago

Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
- Price
- $8.79
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 9mo ago

SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)
- Price
- $19.62
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 7mo ago

Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
- Price
- $8.79
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 8mo ago

QLINLEAF Valentines Day Tutu for Women Cupid Costume Accessories Pom Pom Headband Heart Sunglasses for 80s Parades Photo Props Halloween Wedding Dance Party
- Price
- $12.58
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 2y ago
Newest
by launch date
Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
- Price
- $8.79
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)
- Price
- $19.62
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 7mo ago

AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 8mo ago

Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 9mo ago

Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories
- Price
- $10.94
- Rating
- 4.4/5
- Reviews
- 514
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
8
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
10%
- Dolkoic22%
- Hikkcos16%
- Moyel13%
- AOBUTE13%
- Yinxiang Jie12%
- QLINLEAF12%
- Open — no brand owns it (1 brand, 10%)
Demand
Valentines Day Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 56.3×
Search terms
Top Valentines Day Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- valentines day costume16K/yr
- valentines costume18K/yr
- valentine costume12K/yr
- valentines day costumes6K/yr
- valentines day costume women604/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Day Costume
We read the reviews and the return reasons for every product selling here.
“some of the pieces definitely seem sized more for an adult”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Day Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









