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Valentine Dress for Women

Fail

An estimated 22.9% of orders come back, so Valentine Dress for Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$44K/yr625K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
11%top-5 click share · 111 brands · 127 sellers

Flapen Score

Valentine Dress for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Valentine Dress for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentine Dress for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Valentine Dress for Women 625K times last year and spent an estimated $44K. The top 5 brands take 30% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
625K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.2%
Market size, estimated
$44Ka year
Peak month
December2.9× the quietest month
Top search term
red and black dress201K searches a year

02 · Price

A sale here is worth $33.23.

Listings sell for $33.23 on average, from $8.21 to $61.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.23 that is $0 to $3K a year per listing.

Average price
$33.23inside the $15 to $100 sweet spot
Price range
$8.21–$61.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
22.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,275 within Dresses. It carries 2,159 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#1,275in Dresses
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,159per listing
Listings tracked
278

04 · Newcomers

13 of last year's 80 launches cleared the first-year sales bar.

80 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
80
Successful launches
13Amazon's first-year sales bar
Average brand age
31 months

Products

Top Valentine Dress for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

111 rising

Sellers

127

Top-5 brand share

30%

Top 20: 59%

Top-5 click share

11%

Top 20: 27%

Open market

70%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Valentine Dress for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Valentine Dress for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and black dress201K/yr
  • red and black dress for women81K/yr
  • red plus size dresses for curvy women77K/yr
  • black and red dress for women54K/yr
  • white and red dress30K/yr
  • red formal dresses for women29K/yr
  • red evening dress23K/yr
  • red cotton dress for women13K/yr
  • vestidos elegantes de mujer para fiesta rojo22K/yr
  • red evening dresses for women18K/yr

Reviews and returns

What reviews say buyers love and hate about Valentine Dress for Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
22.9%of orders come back
“Too long”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Valentine Dress for Women questions

Answered from the same tracked data.