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Vacation Tops

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.3% of searches, so Vacation Tops is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$28K/yr555K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
9%top-5 click share · 114 brands · 127 sellers

Flapen Score

Vacation Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vacation Tops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vacation Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Vacation Tops 555K times last year and spent an estimated $28K. The top 5 brands take 30% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
0.3%
Market size, estimated
$28Ka year
Peak month
June7.7× the quietest month
Top search term
vacation tops218K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $6.45 to $41.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.21 that is $0 to $2K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$6.45–$41.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #432 within Tanks & Camis. It carries 2,839 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#432in Tanks & Camis
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,839per listing
Listings tracked
282

04 · Newcomers

53 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 53 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
73
Successful launches
53Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vacation Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

114 rising

Sellers

127

Top-5 brand share

30%

Top 20: 62%

Top-5 click share

9%

Top 20: 25%

Open market

70%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Vacation Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.7×

Search terms

Top Vacation Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vacation tops218K/yr
  • womens t shirts summer46K/yr
  • cute tops for summer43K/yr
  • beachy tops for women49K/yr
  • summer tshirt22K/yr
  • summer too19K/yr
  • summer t shirt19K/yr
  • shirts for summer18K/yr
  • wens summer tops13K/yr
  • trending summer tops13K/yr

Reviews and returns

What reviews say buyers love and hate about Vacation Tops

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Fit is loose”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vacation Tops questions

Answered from the same tracked data.