Vacation Outfits for Women

Shoppers searched for this 20.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.

Searches, last 12 months

20.5M

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

0.1%

Market size, estimated

$825Ka year

Peak month

July4.2× the quietest month

Top search term

vacation outfits for women5.0M searches a year

Listings sell for $28.77 on average, from $6.44 to $61.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $28.77 that is $3K to $7K a year per listing.

Average price

$28.77inside the $15 to $100 sweet spot

Price range

$6.44–$61.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

8.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #222 within Clothing Sets. It carries 1,019 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

96%

Out of stock, average day

1.1%

Average rank

#222in Clothing Sets

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

1,019per listing

Listings tracked

320

140 products launched here in the last 12 months. 69 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

140

Successful launches

69Amazon's first-year sales bar

Average brand age

16 months