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Vacation Essentials for Men

Maybe

Products sell for $44.68 on average, inside the sweet spot. But returns run at 13.0% of orders, so Vacation Essentials for Men is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$23K/yr1.0M searches / yr
90-day growth
+36.4%search demand this quarter
Competition
21%top-5 click share · 46 brands · 50 sellers

Flapen Score

Vacation Essentials for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vacation Essentials for Men is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vacation Essentials for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Vacation Essentials for Men 1.0M times last year and spent an estimated $23K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
0.1%
Market size, estimated
$23Ka year
Peak month
April3.1× the quietest month
Top search term
flower heels199K searches a year

02 · Price

A sale here is worth $44.68.

Listings sell for $44.68 on average, from $20.01 to $120.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.68 that is $0 to $4K a year per listing.

Average price
$44.68inside the $15 to $100 sweet spot
Price range
$20.01–$120.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #850 within Sandals. It carries 1,651 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
3.9%
Average rank
#850in Sandals
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,651per listing
Listings tracked
119

04 · Newcomers

Amazon counts 3 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Vacation Essentials for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$461$923$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

50

Top-5 brand share

62%

Top 20: 87%

Top-5 click share

21%

Top 20: 44%

Open market

34%

  • MakeMeChic26%
  • LACIKOSZ11%
  • Betsey Johnson10%
  • Oakmoo8%
  • Nine West6%
  • DREAM PAIRS4%

Demand

Vacation Essentials for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Vacation Essentials for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower heels199K/yr
  • colorful heels139K/yr
  • floral sandals63K/yr
  • floral shoes66K/yr
  • floral sandals for women47K/yr
  • colorful heels for women53K/yr
  • multicolor heels49K/yr
  • floral shoes for women55K/yr
  • flower shoes44K/yr
  • floral kitten heels34K/yr

Reviews and returns

What reviews say buyers love and hate about Vacation Essentials for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.15

they run big

Weird fit

Size runs small

Strap/String Quality9%−0.05

the other one the strap wasn't on very good

I was concerned the strap near the toes would cut into my foot

Strap broke easy

Durability6%−0.07

that simply broke the very first time I wore them—not just one,

Doesn't last

not very durable

Comfort-Overall6%+2.85

Uncomfortable

Really pretty, however, not for suitable to wear all day

I uncomfortable to wear

Width5%

They run a little wide

Width/sizing issue

Had to return these unfortunately because of the width

Love

Comfort-Overall34%+2.85

Comfortable and cute

The shoes were very comfortable

are comfortable to wear

Size-Overall21%−0.15

Fits well

Great fit and fun shoes

Fits to size

Heel Support6%+0.26

the kitten heel is perfect

Cute, comfortable, soft pink kitten heel pumps

So comfortable for a heel

Quality-Overall5%

High quality shoes

Good quality

They are also made well

Color4%−0.02

I really like the colors

the colors are really vibrant

They were very colorful

Return

13.0% Return rate 64% Fixable by listing

Feet Fit25%▇█▇█▇▇

if you have skinny feet, they feel too baggy

The shoes is stunning the only issue was my foot is too wide

Size-Overall24%▇▇███▇

they run big

Weird fit

Size runs small

Width12%▅▇▇▇██

They run a little wide

Width/sizing issue

Had to return these unfortunately because of the width

Length10%█▆▆▆▆▅
Color5%█▇▆▅▆▄

Not sure I like the beading and the color

the color is now nowhere close to the original that this is a dupe for

FAQ

Common Vacation Essentials for Men questions

Answered from the same tracked data.