vacation earrings
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but prices mostly outside the sweet spot ($5.61–$18.37) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Good+53.9%90-day search growth — must beat 0% to launch
Review moat
Good924.91avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.81avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 453K searches
Price range
Okay$5.61–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, vacation earrings is a $125K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
vacation earrings market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $98K–$123K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,606
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.5%
- Avg brand age
- 31 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
34
Top-5 brand share
55%
Top 20: 88%
Top-5 click share
48%
Top 20: 81%
Open market
42%
- Yocoyee36%
- Mikovivi6%
- COLORFUL BLING5%
- ACLOKOO5%
- LANTAI4%
- AIDSOTOU3%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +53.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top vacation earrings search terms
- tropical earrings64K/yr
- raffia earrings46K/yr
- hawaiian earrings53K/yr
- rattan earrings35K/yr
- hawaiian earrings for women43K/yr
- raffia earrings for women29K/yr
- tropical earrings for women36K/yr
- vacation earrings for women34K/yr
- rattan earrings for women19K/yr
- summer earrings for women trendy11K/yr
Top vacation earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawaiian Plumeria Rubra Dangle Earrings Bohemia Tropical Flower Earrings Luau Beach Party Accessories for Women Jewelry-Pink
Yocoyee$6.444.6★201 rev
Hawaiian Plumeria Rubra Earrings Necklace Set Bohemia Tropical Flower Dangle Earrings Luau Beach Party Accessories for Women Jewelry-6 sets
Yocoyee$9.804.4★369 rev
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.084.2★15 rev
COLORFUL BLING Handmade Rattan Earrings Large Circle Braided Straw Wicker Rattan Earrings Bohemian Circular Statement Drop Hoop Earrings-I Brown
COLORFUL BLING$6.204.2★102 rev
4 Pairs Handmade Raffia Rattan Bohemian Round Drop Dangle Earrings for Women Boho Statement Cute Fun Hoop Earrings Set (Raffia and rattan)
ACLOKOO$12.414.4★717 rev
Newest
by launch date
Leshanxing Bohemian Handmade Raffia Rattan Round Drop Dangle Earrings for Women Lightweight Summer Beach Boho Woven Circle Statement Cute Fun Versatile Earrings (Brown)
Leshanxing$9.2042 rev
Dangle Flower Earrings for Women Statement Trendy Hoop Earring Floral Drop Earrings Jewelry
GAXAYA$11.68423 rev
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.0815 rev
12 Pairs Chunky Gold Hoop Earrings for Women Trendy Gold Plated Lightweight Classics Hypoallergenic Stack Thick Open Twisted Huggie Hoops Earring Set
FANDY$9.261,065 rev
Handmade Raffia Flower Bohemian Earrings Statement Tropical Straw Dangle Earrings Natural Rattan Vacation Style Earrings for Women Summer Beach Party Essential Jewelry (Boho style C)
AIDSOTOU$6.61209 rev
Trending
90-day click momentum
Statement Raffia Earrings Boho Round Dangle Ball Earrings Cute Handmade Summer Earring Bohemian Dangling Jewelry for Women(Wheat)
Lynnaneo$9.604.5★
Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry
Gokeey$13.234.5★
Gold Plated Earrings for Women Dainty Earring Stacks 14K Gold Plated Pearl Huggie Hoop Earrings for Women Trendy Small Cute Hypoallergenic Cartilage Earring Sets Fashion Jewelry Sets for Womens
Ewrkbrㅤ$12.094.5★
Hawaiian Plumeria Rubra Dangle Earrings Bohemia Tropical Flower Earrings Luau Beach Party Accessories for Women Jewelry-Pink
Yocoyee$6.444.6★
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.084.2★
What buyers say about vacation earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality jewelry”
“Beautiful and lightweight”
“Great purchase for the money”
“Good fit”
“color is pretty”
“Very stylish”
“As advertised”
“Gift”
“Very durable”
“Easy to use”
What buyers complain about
“NOT well made”
“Really big”
“Breaks easily”
“Appears cheap in color”
“more expensive than they are”
“plastic material”
“Too bulky”
“The gold looks quite fake in color”
“Dont look like the picture”
“VERY FRAGILE”
Top return reasons
Common questions
- Is vacation earrings profitable to sell on Amazon United States?
- The niche generates $125K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +53.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the vacation earrings niche?
- 29 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in vacation earrings?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.7%.
- When does demand for vacation earrings peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- What does it cost to enter the vacation earrings niche?
- Listings span $5.61–$18.37; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.