Is vacation profitable to sell on Amazon United States?

The niche generates $702K/yr across 170 tracked products. 67 of 70 products launched in the last 360 days are still selling. 90-day search growth is +118.7%. Flapen's verdict: Worth a look (67/100).

How competitive is the vacation niche?

69 brands and 82 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in vacation?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.1% — above our launch gate.

When does demand for vacation peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.

What does it cost to enter the vacation niche?

Listings span $6.44–$43.28; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 2,249 reviews — the moat a new listing must climb.

vacation

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Growth

Incredible+118.7%

90-day search growth — must beat 0% to launch

Avg price

Great$22.17

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$6.44–$43.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$702K

$702K/yr · 17.6M searches

Review moat

Okay2,248.51

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, vacation is a $702K/yr Amazon United States market (17.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

vacation market data

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: $887K–$1.1M; units × avg price
Conversion rate: 0.2%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 33 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

52%

Top 20: 80%

Top-5 click share

12%

Top 20: 35%

Open market

44%

WIHOLL27%
Trendy Queen8%
Sampeel8%
ANRABESS5%
LILLUSORY5%
AUTOMET4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +118.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Open Trend

Top vacation search terms

womens summer outfits3.5M/yr +366.8%0.1% conv.
summer outfits2.0M/yr +189.1%0.1% conv.
beach outfits for women1.4M/yr +62.9%0.1% conv.
cruise outfits for women 2026790K/yr +104.0%0.1% conv.
beach outfits645K/yr +79.6%0.1% conv.
cute summer outfits for women470K/yr +219.3%0.1% conv.
european summer outfits for women339K/yr +728.9%0.1% conv.
vacation791K/yr -4.4%0.1% conv.
beach vacation outfits for women302K/yr +216.3%0.1% conv.
womens beach outfits450K/yr +41.5%0.1% conv.

All search terms

Top vacation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trendy Queen 2 Two Piece Matching Shorts Set Pockets 2026 Summer Vacation Cruise Spring Outfit Beach Clothes Fashion Resort Wear Athleisure Travel Airport Clothing Oversized Loose Fit Airy Lounge Wear

Trendy Queen$28.044.5★514 rev

WIHOLL Two Piece Sets for Women Summer Spring Date Outfits 2026 Cruise Outfits 2025 Spring Break Vacation Clothes Fashion Clothing Trendy Lounge Matching Sets Womens Clothing Resort Wear 2026

WIHOLL$17.884.3★896 rev

Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing

Trendy Queen$31.484.4★1,902 rev

LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki M

LILLUSORY$21.114.4★776 rev

WIHOLL Two Piece Set for Women Summer Spring Outfits Cruise Travel Airport Beach Vacation Trendy Lounge Sets Mock Neck Matching Women Clothing Wide Leg Pants Set M

WIHOLL$27.214.2★930 rev

Newest

by launch date

ZOOSIXX 2 Piece Sets for Women Summer - Oversized T Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Vacation Casual Fashion Clothing Beach Gym Loungewear 2026 Maternity Clothes

ZOOSIXX$14.95856 rev

4mo ago

Summer Tops for Women 2026 Trendy Beach Vacation Clothes Sleeveless Tank Tops Cruise Travel Outfits Resort Wear V Neck White Blouses Womens Fashion L

WIHOLL$9.91765 rev

4mo ago

WIHOLL Two Piece Sets for Women Summer Spring Date Outfits 2026 Cruise Outfits 2025 Spring Break Vacation Clothes Fashion Clothing Trendy Lounge Matching Sets Womens Clothing Resort Wear 2026

WIHOLL$17.88896 rev

6mo ago

WIHOLL Two Piece Sets for Women Summer Date Outfits 2026 Spring Vacation Cruise Outfits Lounge Sets for Women 2025 Crewneck Matching Set Womens Clothing Tank Pants Resort Wear 2026

WIHOLL$18.15896 rev

6mo ago

LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki M

LILLUSORY$21.11776 rev

7mo ago

What buyers say about vacation

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“not too tight”

Comfort-Overall19%

“Comfortable shoes”

Color6%

“Beautiful color”

Soft Feel6%

“Buttery soft”

Material Quality6%

“Material is beautiful”

Quality-Overall5%

“Great quality shirt”

Value For Money4%

“Great purchase for the price”

Shape/Style3%

“Cute style”

Weight Light3%

“This top is beautiful and lightweight”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall25%

“shirt is too large”

Material Quality8%

“Cheap material”

Quality-Overall5%

“Not well made”

Transparency4%

“see through”

Color3%

“color was off”

Thickness3%

“much thicker than I expected”

Length2%

“Too short, comes to an odd length”

Advertised Vs Actual Product2%

“it doesn't look like the photo”

Shape/Style1%

“not my style”

Thin1%

“Thin material”

Top return reasons

Size-Overall43%

Length11%

Material Quality8%

Waist Fit6%

Thin4%

Color4%

Chest Fit3%

Transparency3%

Shape/Style3%

Advertised Vs Actual Product2%

Common questions

Is vacation profitable to sell on Amazon United States?: The niche generates $702K/yr across 170 tracked products. 67 of 70 products launched in the last 360 days are still selling. 90-day search growth is +118.7%. Flapen's verdict: Worth a look (67/100).
How competitive is the vacation niche?: 69 brands and 82 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in vacation?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.1% — above our launch gate.
When does demand for vacation peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the vacation niche?: Listings span $6.44–$43.28; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 2,249 reviews — the moat a new listing must climb.

vacation

vacation market data

Competition & brand share

Demand & seasonality

Top vacation search terms

Top vacation products on Amazon

Top sellers

Newest

Trending

What buyers say about vacation

What buyers love

What buyers complain about

Top return reasons

Common questions

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