Vacation
PassVacation scores 67 out of 100, a Pass. Shoppers spend an estimated $702K a year here, search demand grew +118.7% this quarter, and an estimated 8.1% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 4567
- Market size
- $702K/yr17.6M searches / yr
- 90-day growth
- +118.7%search demand this quarter
- Competition
- 12%top-5 click share · 69 brands · 82 sellers
Flapen Score
Vacation against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vacation is stronger. Inside it, weaker.
Market
The Vacation market on Amazon at a glance
Shoppers on Amazon United States searched for Vacation 17.6M times last year and spent an estimated $702K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 17.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +118.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $702K a year.
- Searches, last 12 months
- 17.6M
- Growth, 90 days vs prior 90
- +118.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $702Ka year
- Peak month
- July4.6× the quietest month
- Top search term
- womens summer outfits3.5M searches a year
02 · Price
A sale here is worth $22.17.
Listings sell for $22.17 on average, from $6.44 to $43.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $22.17 that is $2K to $6K a year per listing.
- Average price
- $22.17inside the $15 to $100 sweet spot
- Price range
- $6.44–$43.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #47 within Clothing Sets. It carries 2,249 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #47in Clothing Sets
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 2,249per listing
- Listings tracked
- 170
04 · Newcomers
67 of last year's 70 launches cleared the first-year sales bar.
70 products launched here in the last 12 months. 67 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 70
- Successful launches
- 67Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Vacation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
69 falling
Sellers
82
Top-5 brand share
52%
Top 20: 80%
Top-5 click share
12%
Top 20: 35%
Open market
44%
- Brand 127%
- Brand 28%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Vacation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
Search terms
Top Vacation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens summer outfits3.5M/yr
- summer outfits2.0M/yr
- beach outfits for women1.4M/yr
- cruise outfits for women 2026790K/yr
- beach outfits645K/yr
- cute summer outfits for women470K/yr
- european summer outfits for women339K/yr
- vacation791K/yr
- beach vacation outfits for women302K/yr
- womens beach outfits450K/yr
Reviews and returns
What reviews say buyers love and hate about Vacation
We read the reviews and the return reasons for every product selling here.
“shirt is too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vacation questions
Answered from the same tracked data.