uv mask
Worth a lookShows demand growing +180.0% this quarter, but weak search conversion (1.3%) keeps it on the watch list.
Growth
Incredible+180.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.65–$119.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,360.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$86K$86K/yr · 231K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, uv mask is a $86K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
uv mask market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $86K–$114K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #775
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
28%
Top 20: 64%
Open market
10%
- BENEUNDER51%
- Ponyflo30%
- JAN & JUL3%
- TOP-EX2%
- WHITE SANDS MOJA2%
- Solbari2%
- Open — no brand owns it (10 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +180.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.7×
Top uv mask search terms
- beneunder102K/yr
- beneunder sun hat43K/yr
- ponyflo hats for women32K/yr
- beneunder hat9K/yr
- jiao xia8K/yr
- ponyflo11K/yr
- ponyflo hats10K/yr
- pony flo hat3K/yr
- ponyflo hat4K/yr
- pony flow womens hats4K/yr
Top uv mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ponyflo Sunblocker Wide Brim Hat-Black Oprah Daily
Ponyflo$30.774.4★421 rev
Ponyflo Sunblocker Wide Brim Hat-White
Ponyflo$30.614.4★421 rev
BENEUNDER Reversible Wide Brim Sun Bucket Hats UPF50+ UV Protection Foldable for Women Outdoor Beach Vacation Travel Gray
BENEUNDER$26.724.0★78 rev
BENEUNDER Polarized Sunglasses for Men Women Ultra Lightweight Folding Sunglasses UV400 Protection Acetate Frame Sunglasses with Organizer Black-23
BENEUNDER$33.744.2★249 rev
BENEUNDER Sheel Sun Hats for Women Wide Brim Foldable UV Protection UPF50+ Visors for Outdoor Travel Vacation Beige
BENEUNDER$27.003.8★121 rev
Newest
by launch date
BENEUNDER Womens UPF 50+ Sun Protection Cooling Athletic Jacket Full Zip Long Sleeve Slim Fit Outdoor Running Pocket
BENEUNDER$39.7132 rev
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$40.5232 rev
BENEUNDER UV Sun Protection Face Cover/Neck Gaiter Scarf UPF50+ Breathable Cooling for Summer Outdoor Activities Reusable Dark Gray for Face
BENEUNDER$9.84221 rev
Ponyflo Sunblocker Wide Brim Hat Patented Womens Ponytail Sun Hat for Adults UPF 50 Sun Protection Navy
Ponyflo$31.08421 rev
BENEUNDER Cooling Womens UPF 50+ Sun Protection Lightweight Hoodie Jacket Long Sleeve Active Sun Shirts for Outdoor Workout Camel
BENEUNDER$35.62140 rev
Trending
90-day click momentum
BCAN BT2 450/550LBS Mini Rebounder Trampoline for Adults with Bar Fitness Trampoline with Bungees Adjustable Handle Stable & Quiet Indoor Outdoor Whole-Body Workout & Relaxation at Home-40IN-GRN
BCAN$119.944.4★
BENEUNDER Wide Brim Sun Hat for Women UPF50+ UV Protection Side Face Coverage Rollable Packable Beach Travel Vacation White
BENEUNDER$30.883.8★
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Lavender)
JAN & JUL$22.154.8★
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$40.524.6★
BENEUNDER Womens UPF 50+ Sun Protection Cooling Athletic Jacket Full Zip Long Sleeve Slim Fit Outdoor Running Pocket
BENEUNDER$39.714.2★
What buyers say about uv mask
What buyers praise and complain about, mined from review topics.What buyers love
“Nice solid quality”
“The fit is snug on me”
“Lightweight and comfortable”
“Very comfortable”
“Good product for the money”
“easy for me to move”
“Perfect for summer travels and beach trips”
“breathable, great material”
“Just what I wanted”
“Great for outdoor activities and sports”
What buyers complain about
“Its too small”
“Broke after a few weeks”
“strap falls off”
“Poor quality control”
“Not easy to assemble”
“What a waste money”
“Feels kind of flimsy”
“the description is misleading”
“Instructions are a mess”
“Incorrect colour”
Top return reasons
Common questions
- Is uv mask profitable to sell on Amazon United States?
- The niche generates $86K/yr across 65 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +180.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the uv mask niche?
- 16 brands and 19 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in uv mask?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 5.8% — above our launch gate.
- When does demand for uv mask peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.7× the quietest.
- What does it cost to enter the uv mask niche?
- Listings span $9.65–$119.94; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.