Utility Tote

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

1.2%

Market size, estimated

$89Ka year

Peak month

July1.6× the quietest month

Top search term

utility tote151K searches a year

Listings sell for $24.17 on average, from $13.19 to $39.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.17 that is $0 to $2K a year per listing.

Average price

$24.17inside the $15 to $100 sweet spot

Price range

$13.19–$39.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #280 within Travel Totes. It carries 3,627 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#280in Travel Totes

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,627per listing

Listings tracked

57

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months