Utility Jacket Women

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

-28.7%

Conversion, latest week

0.1%

Market size, estimated

$26Ka year

Peak month

October3.1× the quietest month

Top search term

utility jacket women104K searches a year

Listings sell for $40.11 on average, from $19.94 to $77.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $40.11 that is $0 to $4K a year per listing.

Average price

$40.11inside the $15 to $100 sweet spot

Price range

$19.94–$77.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,124 within Coats, Jackets & Vests. It carries 1,593 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

3.6%

Average rank

#2,124in Coats, Jackets & Vests

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,593per listing

Listings tracked

158

36 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months