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Utah Hockey Club

Fail

Shoppers spend an estimated $0 a year here, so Utah Hockey Club is a Fail.

Flapen Score
21
21 / 100
Ranks 16,725 of 16,930 Clothing, Shoes & Jewelry niches · −24 vs the category median of 45
Market size
$0/yr13K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 2 sellers

Flapen Score

Utah Hockey Club against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Utah Hockey Club is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utah Hockey Club market on Amazon at a glance

Shoppers on Amazon United States searched for Utah Hockey Club 13K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December36.9× the quietest month
Top search term
utah hockey club6K searches a year

02 · Price

A sale here is worth $26.88.

Listings sell for $26.88 on average, from $5.88 to $58.59. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $26.88 that is $0 to $3K a year per listing.

Average price
$26.88inside the $15 to $100 sweet spot
Price range
$5.88–$58.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #5,146 within Hoodies. It carries 72 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#5,146in Hoodies
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
72per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Utah Hockey Club products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 232%
  • Brand 316%
  • Open — no brand owns it (0%)

Demand

Utah Hockey Club search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 36.9×

Search terms

Top Utah Hockey Club search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • utah hockey club6K/yr
  • utah hockey3K/yr
  • utah hockey club jersey2K/yr
  • utah hockey club shirt608/yr
  • utah hockey club sweatshirt499/yr
  • utah hockey club hoodie577/yr

Reviews and returns

What reviews say buyers love and hate about Utah Hockey Club

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Material Quality”
3.6%of orders come back
“Not the best since the material is very thin”
A buyer, on “Material Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Utah Hockey Club questions

Answered from the same tracked data.