uswnt
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Review moat
Great172.98avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.39–$46.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 133K searches
According to Flapen's Amazon United States niche tracking, uswnt is a $47K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
uswnt market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $75K–$101K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,323
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 16.1%
- Avg brand age
- 29 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
55
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
47%
Top 20: 83%
Open market
20%
- Outerstuff29%
- Desert Cactus26%
- Branded Bills14%
- EKVAGADE4%
- Icon Sports4%
- adidas3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 12.1×
Top uswnt search terms
- usa soccer hat57K/yr
- usmnt hat33K/yr
- us soccer hat20K/yr
- usa world cup hat9K/yr
- usa soccer hats for men7K/yr
- us soccer hats7K/yr
Top uswnt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outerstuff FIFA World Cup 2026 Country Dad Hat Strap Back Baseball Cap USA One Size
Outerstuff$19.234.5★17 rev
Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB
Branded Bills$44.664.5★207 rev
Desert Cactus US Soccer Baseball Hat USMNT United States Mens National Team Brimmed Embroidered Cap Adjustable Cloth Strap (Blue)
Desert Cactus$29.654.7★59 rev
Outerstuff FIFA World Cup 2026 Country Flatbrim Snapback Baseball Cap USA One Size
Outerstuff$21.364.6★28 rev
Desert Cactus US Soccer Baseball Hat USMNT United States Mens National Team Brimmed Embroidered Cap Adjustable Cloth Strap (White)
Desert Cactus$29.664.7★59 rev
Newest
by launch date
ZHATS U.S. Soccer Officially Licensed USMNT Snapback Patch Rope Hat Gray
ZHATS$40.7721 rev
Icon Sports Officially Licensed US Soccer Federation Adjustable Cap - Unisex Adult - USSF111CP Navy
Icon Sports$24.2415 rev
Diskebuiss 2026 World Soccer Trucker Hat - Mundial 2026 USA Can Mex Flag Embroidered Hat Soccer Merchandise for Men Women
Diskebuiss$14.901 rev
adidas Unisex-Adult Hostnation Snapback Cap Black/White One Size
adidas$33.212 rev
2026 World Cup Soccer Fan Cap USA Canada Mexico Inspired Embroidered Cotton Baseball Hat Adjustable Sports Cap for Men Women
MSGEPOCY$25.5642 rev
Trending
90-day click momentum
Levviye 2026 World Football Soccer Cup Support Team Adjustable Hat Cap for Sports Fan Gifts (US Alpha One Size USA)
Levviye$14.824.0★
2026 World Cup Soccer HatUSA Canada Mexico Host Countries Embroidered Baseball Hat Unisex Cotton for Soccer Supporters
EKVAGADE$24.954.2★
Diskebuiss 2026 World Soccer Trucker Hat - Mundial 2026 USA Can Mex Flag Embroidered Hat Soccer Merchandise for Men Women
Diskebuiss$14.905.0★
adidas Unisex-Adult Hostnation Snapback Cap Black/White One Size
adidas$33.215.0★
2026 World Cup Soccer Fan Cap USA Canada Mexico Inspired Embroidered Cotton Baseball Hat Adjustable Sports Cap for Men Women
MSGEPOCY$25.564.0★
What buyers say about uswnt
What buyers praise and complain about, mined from review topics.What buyers love
“this one is consistent with the quality Ive come to expect from the brand”
“True to size”
“High quality materials”
“The colors are bright”
“Comfortable”
“Great value”
“I really love that it is adjustable”
“The design is clean and classic”
“GREAT USA HAT”
“Way better than I expected”
What buyers complain about
“It runs slightly small”
“Poor quality”
“Not blue”
“to heavy”
“the price is a bit high”
“My hat smells so bad smells like medics”
“Dishonest advertisement of being one size”
“feels a little cheap”
“Lays too flat to be seen easily”
“Sits low”
Top return reasons
Common questions
- Is uswnt profitable to sell on Amazon United States?
- The niche generates $47K/yr across 41 tracked products. 16 of 24 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (58/100).
- How competitive is the uswnt niche?
- 22 brands and 55 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in uswnt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.1%.
- When does demand for uswnt peak?
- Demand peaks in Jun–Jul; the busiest month runs 12.1× the quietest.
- What does it cost to enter the uswnt niche?
- Listings span $9.39–$46.97; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.