Skip to content
51

usmc pin

Worth a look

Shows a thin review moat (363 avg reviews), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 29Conversion 66Competition 73Returns 80Price range 76Avg price 60Brand share 70Review moat 82Quality gap 20

Review moat

Great363.39

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$5.84–$44.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, usmc pin is a $37K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

usmc pin market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$39K–$53K
units × avg price
Conversion rate
5.9%
Avg BSR
#26,769
Page quality
0%
Prime
87%
Sponsored
89%
Out of stock
2.9%
Avg brand age
63 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

44

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

29%

  • PinMart18%
  • Artisan Owl17%
  • Old Dominion LLC10%
  • EE10%
  • Eagle Emblems, Inc.8%
  • Eagle8%

Demand

Weekly Amazon search volume, last 34 weeks — +3.2% search growth over the last 90 days.
1K750Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top usmc pin search terms

  • usmc pin11K/yr
  • usmc lapel pin11K/yr
  • marine corps pin9K/yr
  • marine corps lapel pin8K/yr
  • usmc pins5K/yr
  • marine pin4K/yr
All search terms

Top usmc pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about usmc pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“It's high quality, solid, and vibrant”

Advertised Vs Actual Product8%

“Its exactly what it says it is”

Size-Overall7%

“Nice fit”

Value For Money7%

“Definitely worth”

Color4%

“Colors are vibrant”

Design-Overall4%

“The design has nice detailing”

Strength4%

“it is sturdy enough to wear on a hat, cap, or jacket”

Comfort-Overall3%

“They were very comfortable”

Gifting Purpose3%

“Well-Made Great Gift or Keepsake”

Durability3%

“The metal construction gives it a durable feel”

What buyers complain about

Durability17%

“Didnt last more than a week”

Comfort-Overall8%

“honestly thought they would feel super awkward”

Size-Overall7%

“A little large for a lapel pin”

Advertised Vs Actual Product7%

“Looks nothing like the advertise picture”

Value For Money5%

“I regret spending that much for it”

Strap/String Quality3%

“one of the clasps snapped off”

Quality-Overall3%

“Cheap quality”

Defective Material/Parts2%

“The clip arrived in pieces”

Color2%

“Not two-toned colored as shown”

Stretchability/Expandability/Elasticity2%

“Poor elastic”

Top return reasons

Size-Overall23%
Length21%
Functionality-Overall7%
Defective Material/Parts6%
Advertised Vs Actual Product6%
Comfort-Overall5%
Shape/Style4%
Quality-Overall3%
Strap/String Quality3%
Durability2%

Common questions

Is usmc pin profitable to sell on Amazon United States?
The niche generates $37K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the usmc pin niche?
17 brands and 44 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in usmc pin?
Top complaints mined from reviews: Durability, Comfort-Overall, Size-Overall. The return rate is 1.8%.
What does it cost to enter the usmc pin niche?
Listings span $5.84–$44.66; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.