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usa hockey jersey

Skip it

Soft demand (-92.3% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 0Conversion 6Competition 89Returns 19Price range 90Avg price 95Brand share 45Review moat 92Quality gap 24

Avg price

Incredible$39.49

avg listing price — sweet spot $15–$100

Review moat

Great154.03

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.39–$97.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$115K

$115K/yr · 569K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-92.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, usa hockey jersey is a $115K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

usa hockey jersey market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$118K–$158K
units × avg price
Conversion rate
0.5%
Avg BSR
#5,536
Page quality
0%
Prime
83%
Sponsored
81%
Out of stock
6.6%
Avg brand age
34 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

17 flat

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

26%

Top 20: 64%

Open market

18%

  • UNLC37%
  • YWIES19%
  • Front Row Threads10%
  • PRIMITAS7%
  • ChalkTalkSPORTS5%
  • Trenz Shirt Company4%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -92.3% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 81.5×

Top usa hockey jersey search terms

  • usa hockey148K/yr
  • usa hockey jersey179K/yr
  • team usa hockey37K/yr
  • team usa hockey jersey55K/yr
  • usa hockey jersey 202615K/yr
  • usa hockey apparel21K/yr
  • usa mens hockey6K/yr
  • team usa hockey jersey youth6K/yr
  • youth usa hockey jersey6K/yr
  • usa mens hockey jersey9K/yr
All search terms

Top usa hockey jersey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about usa hockey jersey

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Beautifully made”

Size-Overall19%

“Awesome fit”

Value For Money8%

“Great jersey for the money”

Material Quality6%

“The material is heavyweight and high quality, not thin or flimsy”

Color4%

“are vibrant colors”

Advertised Vs Actual Product4%

“This was better than expected”

Collectibles4%

“Full roster and photo”

Comfort-Overall3%

“it is comfortable”

Gifting Purpose3%

“Great gift”

Locally Manufactured3%

“USA”

What buyers complain about

Size-Overall24%

“Did not fit”

Quality-Overall21%

“Expensive for the quality”

Advertised Vs Actual Product13%

“Not what the picture showed”

Arm Fit8%

“Arms way too long”

Frame Quality4%

“Frame is poor quality”

Comfort-Overall2%

“its not the most comfortable hat”

Color2%

“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”

Material Quality2%

“First off these are not your typical terry cloth material like you would expect from a running sweatband”

Thickness2%

“Thin”

Smell2%

“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”

Top return reasons

Size-Overall61%
Sleeve Fit8%
Length7%
Material Quality4%
Advertised Vs Actual Product3%
Quality-Overall3%
Value For Money2%
Color2%
Chest Fit1%
Arm Fit1%

Common questions

Is usa hockey jersey profitable to sell on Amazon United States?
The niche generates $115K/yr across 63 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -92.3%. Flapen's verdict: Skip it (41/100).
How competitive is the usa hockey jersey niche?
17 brands and 20 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in usa hockey jersey?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
When does demand for usa hockey jersey peak?
Demand peaks in Feb–Mar; the busiest month runs 81.5× the quietest.
What does it cost to enter the usa hockey jersey niche?
Listings span $9.39–$97.15; the average listing price is $39.49 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.