usa costume
Worth a lookShows demand growing +279.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+279.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.82–$57.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good864.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$133K$133K/yr · 289K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, usa costume is a $133K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
usa costume market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $115K–$143K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #2,966
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 5.8%
- Avg brand age
- 29 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
70 falling
Sellers
93
Top-5 brand share
47%
Top 20: 71%
Top-5 click share
24%
Top 20: 47%
Open market
51%
- Bindefon19%
- Beoaiku13%
- Yuanbang10%
- OPDNBON3%
- Vabean3%
- WORK IDEA2%
Demand
Weekly Amazon search volume, last 50 weeks — +279.4% search growth over the last 90 days.Top usa costume search terms
- 4th of july costume45K/yr
- usa apparel29K/yr
- patriotic costume26K/yr
- usa costume39K/yr
- patriotic costumes22K/yr
- fourth of july costume14K/yr
- america costume21K/yr
- american flag apparel15K/yr
- american flag costume23K/yr
- american costume16K/yr
Top usa costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$37.924.4★60 rev
Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag XL)
Bindefon$47.074.4★180 rev
Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag L)
Bindefon$45.944.4★180 rev
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$38.114.4★60 rev
Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)
Bindefon$37.604.2★54 rev
Newest
by launch dateBeoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$37.9260 rev
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$38.1160 rev
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$38.4960 rev
Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)
Bindefon$37.6054 rev
Plus Size American Flag Stars Stripes Dress and Headband 4th of July Patriotic Dress Outfits for Women Independence Day Flag Sleeveless Dress Hairband for 250th Anniversary Memorial Day Costume
Watayo$17.8135 rev
Trending
90-day click momentumBeoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$38.494.4★
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$38.114.4★
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$37.924.4★
Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)
Bindefon$37.604.2★
USA T-Shirt for Men Women Unisex - Vintage American Flag Graphic Tee - Patriotic Short Sleeve Crew Neck Top - 100% Cotton (Denim Medium)
RugOver$26.494.4★
What buyers say about usa costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Good quality construction”
“It is very shiny and vibrant”
“Bright and colorful”
“super comfortable”
“Worth the price”
“Easy on, easy off”
“It is exactly as described”
“They are very durable”
“doesnt smell bad”
What buyers complain about
“RUNS VERY SMALL”
“Not worth the price”
“unfortunately it is not made well”
“A little tricky to get off”
“The denim material is thicker than expected”
“the material is clearly not the highest quality”
“will probably break the first time I wear them”
“Its smells werid”
“Turns to liquid after a while”
“Not like advertised”
Top return reasons
Common questions
- Is usa costume profitable to sell on Amazon United States?
- The niche generates $133K/yr across 113 tracked products. 18 of 25 products launched in the last 360 days are still selling. 90-day search growth is +279.4%. Flapen's verdict: Worth a look (70/100).
- How competitive is the usa costume niche?
- 70 brands and 93 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in usa costume?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.4%.
- What does it cost to enter the usa costume niche?
- Listings span $6.82–$57.61; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.