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Usa Costume

Pass

Usa Costume scores 70 out of 100, a Pass. Shoppers spend an estimated $133K a year here, search demand grew +279.4% this quarter, and an estimated 2.4% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +25 vs the category median of 45
Market size
$133K/yr289K searches / yr
90-day growth
+279.4%search demand this quarter
Competition
24%top-5 click share · 70 brands · 93 sellers

Flapen Score

Usa Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Usa Costume is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usa Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Usa Costume 289K times last year and spent an estimated $133K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +279.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+279.4%
Conversion, latest week
1.6%
Market size, estimated
$133Ka year
Peak month
May24.5× the quietest month
Top search term
4th of july costume45K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $6.82 to $57.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.65 that is $0 to $3K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$6.82–$57.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,966 within Accessories. It carries 864 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
99%
Out of stock, average day
5.8%
Average rank
#2,966in Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
864per listing
Listings tracked
113

04 · Newcomers

18 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
18Amazon's first-year sales bar
Average brand age
29 months

Products

Top Usa Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

70 falling

Sellers

93

Top-5 brand share

47%

Top 20: 71%

Top-5 click share

24%

Top 20: 47%

Open market

51%

  • Brand 119%
  • Brand 213%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Usa Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 24.5×

Search terms

Top Usa Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th of july costume45K/yr
  • usa apparel29K/yr
  • patriotic costume26K/yr
  • usa costume39K/yr
  • patriotic costumes22K/yr
  • fourth of july costume14K/yr
  • america costume21K/yr
  • american flag apparel15K/yr
  • american flag costume23K/yr
  • american costume16K/yr

Reviews and returns

What reviews say buyers love and hate about Usa Costume

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
2.4%of orders come back
“RUNS VERY SMALL”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Usa Costume questions

Answered from the same tracked data.