Is us polo assn women profitable to sell on Amazon United States?

The niche generates $123K/yr across 100 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (43/100).

How competitive is the us polo assn women niche?

4 brands and 31 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in us polo assn women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.

When does demand for us polo assn women peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the us polo assn women niche?

Listings span $8.82–$118.87; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.

us polo assn women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$21.40

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$8.82–$118.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,472.58

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$123K

$123K/yr · 674K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, us polo assn women is a $123K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

us polo assn women market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $171K–$214K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,108
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 8.7%
Avg brand age: 40 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 51%

Open market

U.S. POLO ASSN.65%
Accutime32%
AEROPOSTALE2%
Lacoste0%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -0.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top us polo assn women search terms

us polo assn women138K/yr -5.0%0.0% conv.
us polo assn78K/yr -13.2%0.1% conv.
us polo52K/yr +45.3%0.1% conv.
us polo watches for men47K/yr +23.8%1.4% conv.
reloj polo para mujer42K/yr +7.6%1.4% conv.
polo assn men46K/yr -13.6%0.1% conv.
reloj polo42K/yr -11.8%1.3% conv.
us polo watches for women24K/yr +15.4%1.3% conv.
u.s. polo assn. men27K/yr -10.9%0.1% conv.
polo assn women28K/yr -16.5%0.0% conv.

All search terms

Top us polo assn women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

U.S. Polo Assn. Mens Multifunction Watch Black Silicone Strap Analog Digital Display Alarm Chronograph Backlight 50mm Case Fits Wrists 5.5 to 8

Accutime$22.514.3★522 rev

U.S. Polo Assn. Mens Ana-Digital Sport Watch Black Dial with Multiple Digital Windows Textured Strap Stopwatch & Alarm Functions 46mm Case Fits Wrists 5.5 to 8

Accutime$21.824.6★551 rev

U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Medium)

U.S. POLO ASSN.$19.654.3★54 rev

U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black Large)

U.S. POLO ASSN.$14.164.1★38 rev

U.S. Polo Assn. Mens Classic Polo Shirt Two-Button Closure Pique Polo Shirt Summer Fashion Golf Shirt Old Black XL

U.S. POLO ASSN.$22.774.5★16,681 rev

Newest

by launch date

U.S. POLO ASSN. Womens Double Tipped Polo Shirt - Ladies Cotton Short Sleeve Golf Shirt Work School Tennis & Semi-Formal Events Emerald Green Medium

U.S. POLO ASSN.$24.7327 rev

4mo ago

U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Medium)

U.S. POLO ASSN.$19.6554 rev

9mo ago

U.S. POLO ASSN. Summer Pajamas for Women Set - Short Sleeve Button Up Top and PJ Shorts Set - Bridesmaid Lounge Sets for Women (Ballerina Small)

U.S. POLO ASSN.$20.3449 rev

9mo ago

U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Large)

U.S. POLO ASSN.$20.4154 rev

9mo ago

U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black Large)

U.S. POLO ASSN.$14.1638 rev

9mo ago

What buyers say about us polo assn women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The watch is of very good quality”

Size-Overall19%

“it fit exactly as expected”

Comfort-Overall10%

“Comfortable”

Value For Money9%

“Great price”

Advertised Vs Actual Product4%

“Look like the photo”

Soft Feel4%

“the fabric feels soft”

Shape/Style3%

“looks so flattering on too”

Design-Overall3%

“Nice design”

Material Quality2%

“The material feels soft”

Pockets/Compartments2%

“The pockets are also a great feature”

What buyers complain about

Size-Overall25%

“fits too large”

Quality-Overall13%

“Poor quality band”

Value For Money6%

“more expensive than it is”

Durability4%

“Terrible watch band broke same day I got it”

Color3%

“the color looks bad”

Thickness2%

“Ok. Very thin material”

Advertised Vs Actual Product2%

“Its NOT at all 95% cotton like says in the description”

Chain/Key Quality2%

“It's good, however, the chain was shot”

Wrist Fit2%

“Wrist is too tight”

Wrinkles2%

“garment was extremely wrinkled”

Top return reasons

Size-Overall51%

Length7%

Chest Fit5%

Wrist Fit5%

Material Quality4%

Advertised Vs Actual Product4%

Color4%

Quality-Overall2%

Shoulder Fit2%

Waist Fit2%

Common questions

Is us polo assn women profitable to sell on Amazon United States?: The niche generates $123K/yr across 100 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (43/100).
How competitive is the us polo assn women niche?: 4 brands and 31 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in us polo assn women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.
When does demand for us polo assn women peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the us polo assn women niche?: Listings span $8.82–$118.87; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.

us polo assn women

us polo assn women market data

Competition & brand share

Demand & seasonality

Top us polo assn women search terms

Top us polo assn women products on Amazon

Top sellers

Newest

Trending

What buyers say about us polo assn women

What buyers love

What buyers complain about

Top return reasons

Common questions

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