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Us Polo Assn Women

Fail

The top 5 brands take 100% of clicks, so Us Polo Assn Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$123K/yr674K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
25%top-5 click share · 4 brands · 31 sellers

Flapen Score

Us Polo Assn Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Us Polo Assn Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Us Polo Assn Women market on Amazon at a glance

Shoppers on Amazon United States searched for Us Polo Assn Women 674K times last year and spent an estimated $123K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.9%
Market size, estimated
$123Ka year
Peak month
November1.7× the quietest month
Top search term
us polo assn women138K searches a year

02 · Price

A sale here is worth $21.40.

Listings sell for $21.40 on average, from $8.82 to $118.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.40 that is $0 to $2K a year per listing.

Average price
$21.40inside the $15 to $100 sweet spot
Price range
$8.82–$118.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,108 within Watches. It carries 2,473 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
8.7%
Average rank
#1,108in Watches
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,473per listing
Listings tracked
100

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Us Polo Assn Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

4 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 51%

Open market

0%

  • Brand 165%
  • Brand 232%
  • Brand 32%
  • Brand 40%

Demand

Us Polo Assn Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Us Polo Assn Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • us polo assn women138K/yr
  • us polo assn78K/yr
  • us polo52K/yr
  • us polo watches for men47K/yr
  • reloj polo para mujer42K/yr
  • polo assn men46K/yr
  • reloj polo42K/yr
  • us polo watches for women24K/yr
  • u.s. polo assn. men27K/yr
  • polo assn women28K/yr

Reviews and returns

What reviews say buyers love and hate about Us Polo Assn Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
4.3%of orders come back
“fits too large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Us Polo Assn Women questions

Answered from the same tracked data.