us navy shirt
Worth a lookShows a sweet-spot price point ($22.27 avg), but a small market ($39K/yr) keeps it on the watch list.
Avg price
Great$22.27avg listing price — sweet spot $15–$100
Price range
Great$14.13–$42.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+69.8%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Review moat
Good868.37avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 184K searches
According to Flapen's Amazon United States niche tracking, us navy shirt is a $39K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
us navy shirt market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $56K–$67K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #26,349
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 70%
- Out of stock
- 4.6%
- Avg brand age
- 44 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
22%
- Ann Arbor T-shirt Co.30%
- 7.62 Design15%
- Armed Forces Gear12%
- Popfunk12%
- Rapid Dominance5%
- zerogravitee3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.9×
Top us navy shirt search terms
- us navy shirt81K/yr
- us navy decor30K/yr
- us navy shirts for men19K/yr
- us navy t shirt11K/yr
- us navy shirts9K/yr
- us navy t shirts for men8K/yr
- us navy tshirt6K/yr
- united states navy shirt5K/yr
- navy gear7K/yr
- official us navy apparel3K/yr
Top us navy shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ann Arbor T-shirt Co. Navy Wicking PT Style | U.S. Military Naval Sailor Performance Training Infantry Workout T-Shirt - (Poly L)
Ann Arbor T-shirt Co.$19.584.6★396 rev
Popfunk Us Navy Logo Unisex Adult T Shirt (Large) Navy
Popfunk$14.404.5★71 rev
Armed Forces Gear Mens US Navy Vintage Basic T-Shirt x-large Grey
Armed Forces Gear$24.054.7★1,181 rev
Ann Arbor T-shirt Co. Navy Wicking PT Style | U.S. Military Naval Sailor Performance Training Infantry Workout T-Shirt - (Poly XL)
Ann Arbor T-shirt Co.$19.514.6★396 rev
7.62 Design United States Navy Eagle Tee Shirt Large
7.62 Design$15.034.6★30 rev
Newest
by launch date
Malham USA US Navy Polo Shirt Officially Licensed Breath lite Fabric Embroidered Logos Flag Applique Comfortable Fit Veteran Gift - Large Size
Malham USA$42.2048 rev
7.62 Design United States Navy Eagle Tee Shirt Large
7.62 Design$15.0330 rev
Popfunk Us Navy Logo Unisex Adult T Shirt (Large) Navy
Popfunk$14.4071 rev
Popfunk Us Navy Logo Unisex Adult T Shirt (Medium) Navy
Popfunk$14.3771 rev
U.S. Navy Anchor Adult T-Shirt in Military Green - X-Large
zerogravitee$19.805 rev
Trending
90-day click momentum
We The People Holsters - Navy Veteran - US Navy Shirt - Mens Short Sleeve T Shirt - USAF Shirt - American Flag Patriotic Shirt - Black - XL
We The People Holsters$29.534.5★
U.S. Navy Anchor Adult T-Shirt in Military Green - X-Large
zerogravitee$19.804.0★
Ann Arbor T-shirt Co. Navy Chest Print & U.S. Military Sleeve Flag | Naval Veteran Sailor Womens V-Neck Shirt-(Vneck L)
Ann Arbor T-shirt Co.$19.584.7★
Ann Arbor T-shirt Co. Navy Wicking PT Style | U.S. Military Naval Sailor Performance Training Infantry Workout T-Shirt - (Poly L)
Ann Arbor T-shirt Co.$19.584.6★
Armed Forces Gear Mens US Navy Vintage Basic Short-Sleeve T-Shirt - Licensed US Navy Shirts for Men (Navy X-Large)
Armed Forces Gear$24.134.6★
What buyers say about us navy shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality shirt”
“Fits as advertised”
“a nice wicking material”
“Good price”
“Great gift”
“Material is soft and comfortable”
“Bold bright colors”
“lightweight without being too thin”
“Comfortable”
“Great shirt for working out or everyday activities”
What buyers complain about
“Won't last”
“Wish it would have been a bit heavier material”
“Cheap quality”
“Not true to size”
“my one arm wouldn't even fit in it”
“hoping it shrinks after I wash it”
“Thin sweatshirt”
“Color off”
“All the stitching around the bottom gone”
“Tired of cotton non stretch shirts”
Top return reasons
Common questions
- Is us navy shirt profitable to sell on Amazon United States?
- The niche generates $39K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the us navy shirt niche?
- 19 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in us navy shirt?
- Top complaints mined from reviews: Durability, Material Quality, Quality-Overall. The return rate is 2.9%.
- When does demand for us navy shirt peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the us navy shirt niche?
- Listings span $14.13–$42.93; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.