Ursula Wig
FailAn estimated 13.4% of orders come back, so Ursula Wig is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $42K/yr53K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 32 sellers
Flapen Score
Ursula Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ursula Wig is stronger. Inside it, weaker.
Market
The Ursula Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Ursula Wig 53K times last year and spent an estimated $42K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $42Ka year
- Peak month
- October46.0× the quietest month
- Top search term
- ursula wig48K searches a year
02 · Price
A sale here is worth $22.78.
Listings sell for $22.78 on average, from $8.73 to $32.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.78 that is $0 to $2K a year per listing.
- Average price
- $22.78inside the $15 to $100 sweet spot
- Price range
- $8.73–$32.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 13.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,708 within Wigs. It carries 280 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 92%
- Out of stock, average day
- 7.3%
- Average rank
- #1,708in Wigs
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 280per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Ursula Wig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wiggy Mermaid Sea Witch Wig+Shell Necklace+Earrings Accessories for Women Undersea Witch Cosplay Short Silver White Grey Layered Crazy Wig+Cap for Halloween Costume Cosplay
- Price
- $32.64
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

Probeauty Short Grey White Wig for Women Silver Layered Sea Witch Cosplay Wigs with Shell Necklace for Halloween Costume Party + Wig Cap
- Price
- $26.55
- Rating
- 4.1/5
- Reviews
- 1,084
- Age
- 2y ago

Half and Half Short Curly Gray Blonde Sea-Witch Costume Wig + Necklace + Wig Cap Platinum Blonde Cosplay Wigs Synthetic Hair for Women Halloween Party
- Price
- $25.40
- Rating
- 4.2/5
- Reviews
- 799
- Age
- 2y ago

morvally Short Gray White Undersea Witch Costume Wigs with Shell Necklace and Earrings for Women Cosplay Halloween Party (White)
- Price
- $31.21
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 1y ago

EXCELLANYARD Sea Witch Cosplay Accessories Set
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 2y ago
Trending
estimated 90-day click momentum
BESTBEL 3 Pcs Short Grey Wig for Women Short Silver White Layered Wigs
- Price
- $22.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

STfantasy Purple Ombre Wig Long Wavy Purple Cosplay Wig for Women Heat Resistant No Tangle No Shedding Perfect for Party Costume Mardi Gras and Gothic Styles
- Price
- $23.28
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 8y ago

EXCELLANYARD Sea Witch Cosplay Accessories Set
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 2y ago

yuehong Adult Short White Fluffy Witch Wig Anime Cosplay Costume Heat Resistant Hair Halloween Cosplay Costume Wig
- Price
- $20.09
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Half and Half Short Curly Gray Blonde Sea-Witch Costume Wig + Necklace + Wig Cap Platinum Blonde Cosplay Wigs Synthetic Hair for Women Halloween Party
- Price
- $25.40
- Rating
- 4.2/5
- Reviews
- 799
- Age
- 2y ago
Newest
by launch date
BESTBEL 3 Pcs Short Grey Wig for Women Short Silver White Layered Wigs
- Price
- $22.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Long Silver Purple Mermaid Wig Undersea Witch Cosplay Wigs + Cap for Halloween Costume
- Price
- $21.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Miss U Hair Women Short Curly White Sea Witch Wig with Earrings and Conch Necklace Adult Cosplay Wig
- Price
- $23.21
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

morvally Short Gray White Undersea Witch Costume Wigs with Shell Necklace and Earrings for Women Cosplay Halloween Party (White)
- Price
- $31.21
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 1y ago

Maxwigs Enigma Costume Wigs Sea Witch Villain - White Upright Wave Style for Womens Little Mermaid Evil Ursula Cosplay & Halloween Costumes Care Guide
- Price
- $30.12
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
32
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 94%
Open market
36%
- Wiggy Mermaid22%
- Probeauty12%
- Half and Half10%
- morvally9%
- EXCELLANYARD6%
- Linfairy5%
Demand
Ursula Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 46.0×
Reviews and returns
What reviews say buyers love and hate about Ursula Wig
We read the reviews and the return reasons for every product selling here.
“Its flat & very lackluster”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ursula Wig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









