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Ursula Wig

Fail

An estimated 13.4% of orders come back, so Ursula Wig is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$42K/yr53K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
48%top-5 click share · 19 brands · 32 sellers

Flapen Score

Ursula Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ursula Wig is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ursula Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Ursula Wig 53K times last year and spent an estimated $42K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
3.5%
Market size, estimated
$42Ka year
Peak month
October46.0× the quietest month
Top search term
ursula wig48K searches a year

02 · Price

A sale here is worth $22.78.

Listings sell for $22.78 on average, from $8.73 to $32.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.78 that is $0 to $2K a year per listing.

Average price
$22.78inside the $15 to $100 sweet spot
Price range
$8.73–$32.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,708 within Wigs. It carries 280 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#1,708in Wigs
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
280per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Ursula Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

32

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

36%

  • Brand 122%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Ursula Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 46.0×

Reviews and returns

What reviews say buyers love and hate about Ursula Wig

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Wig/Artificial Hair Quality”
22%of negative reviews mention “Shape/Style”
13.4%of orders come back
“Its flat & very lackluster”
A buyer, on “Shape/Style”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ursula Wig questions

Answered from the same tracked data.