ursula necklace
Skip itPrices mostly outside the sweet spot ($5.11–$10.72) — this niche doesn't clear our bar today.
Review moat
Great162.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.51avg listing price — sweet spot $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 35K searches
Price range
Bad$5.11–$10.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ursula necklace is a $13K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ursula necklace market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $13K–$17K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #7,315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.6%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- EXCELLANYARD60%
- Disney9%
- choice of all9%
- Neujiwo6%
- yfstyle4%
- ZIZWO4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 17.8×
Top ursula necklace search terms
- ursula necklace24K/yr
- ursula shell necklace4K/yr
- ursula necklace shell6K/yr
Top ursula necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EXCELLANYARD Sea Witch Cosplay Accessories Set
EXCELLANYARD$8.734.3★111 rev
Disney The Little Mermaid Ariel Seashell Necklace with Light-Up Feature and Ariels Singing Voice! Toy Necklace for Girls Role Play and Dress-Up Time!
Disney$10.724.7★1,144 rev
Neujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up
Neujiwo$8.894.8★12 rev
choice of all Shell Necklace for Women Seashell Charm Necklace and Earrings Set Beach Conch Pendant Necklaces Fashion Accessories Summer Outfits for Women
choice of all$5.114.1★31 rev
yfstyle Shell Necklace Seashell Necklace for Women Gold Silver Conch Shell Necklaces Summer Ocean Sea Shell Jewelry Dainty Summer Beach Gifts for Women-Gold
yfstyle$8.434.3★36 rev
Newest
by launch dateNeujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up
Neujiwo$8.8912 rev
ZIZWO Conch Shell Necklace Seashell Earrings for Adult Women Halloween Octopus Costume Accessories Holiday Party Dress Up
ZIZWO$9.6649 rev
Halloween Octopus Costumes Accessories Beach Jewelry for Women Summer Conch Shell Earrings Purple Seashell Earrings Beach Sea Witch Necklace Halloween Costume Cosplay Jewelry Accessories
wsycoo$9.0611 rev
yfstyle Shell Necklace Seashell Necklace for Women Gold Silver Conch Shell Necklaces Summer Ocean Sea Shell Jewelry Dainty Summer Beach Gifts for Women-Gold
yfstyle$8.4336 rev
choice of all Conch Shell Necklace Earrings Set for Women Gold Snail Shell Neckalce Purple Seashell Earrings Halloween Party Costume Accessories
choice of all$6.9215 rev
Trending
90-day click momentumchoice of all Shell Necklace for Women Seashell Charm Necklace and Earrings Set Beach Conch Pendant Necklaces Fashion Accessories Summer Outfits for Women
choice of all$5.114.1★
choice of all Conch Shell Necklace Earrings Set for Women Gold Snail Shell Neckalce Purple Seashell Earrings Halloween Party Costume Accessories
choice of all$6.923.2★
EXCELLANYARD Sea Witch Cosplay Accessories Set
EXCELLANYARD$8.734.3★
Halloween Octopus Costumes Accessories Beach Jewelry for Women Summer Conch Shell Earrings Purple Seashell Earrings Beach Sea Witch Necklace Halloween Costume Cosplay Jewelry Accessories
wsycoo$9.064.1★
Neujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up
Neujiwo$8.894.8★
What buyers say about ursula necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Very fun”
“I love how big the shell is”
“Good quality”
“the light is great”
“Just what I wanted”
“Sturdier than expected, nice items”
What buyers complain about
“I feel its too big”
“Game with dead batteries”
Top return reasons
Common questions
- Is ursula necklace profitable to sell on Amazon United States?
- The niche generates $13K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (30/100).
- How competitive is the ursula necklace niche?
- 8 brands and 35 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in ursula necklace?
- Top complaints mined from reviews: Size-Overall, Battery Life. The return rate is 5.4% — above our launch gate.
- When does demand for ursula necklace peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 17.8× the quietest.
- What does it cost to enter the ursula necklace niche?
- Listings span $5.11–$10.72; the average listing price is $8.51 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.