Is ursula profitable to sell on Amazon United States?

The niche generates $29K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (35/100).

How competitive is the ursula niche?

9 brands and 73 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in ursula?

Top complaints mined from reviews: Size-Overall, Product Condition, Color. The return rate is 2.3%.

When does demand for ursula peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the ursula niche?

Listings span $8.73–$83.12; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.

ursula

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Price range

Great$8.73–$83.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great300.45

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 119K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, ursula is a $29K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ursula market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $32K–$43K; units × avg price
Conversion rate: 1.1%
Avg BSR: #7,222
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 7.9%
Avg brand age: 36 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

EXCELLANYARD61%
Funko8%
BWWKTOP8%
Silver Buffalo5%
Disney Princess4%
Disney Store4%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top ursula search terms

ursula110K/yr +4.8%0.5% conv.
disney ursula7K/yr +8.3%0.5% conv.
ursala2K/yr +9.4%0.7% conv.

All search terms

Top ursula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EXCELLANYARD Sea Witch Cosplay Accessories Set

EXCELLANYARD$8.734.3★111 rev

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display

Funko$18.794.8★53 rev

Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz

Silver Buffalo$14.194.8★895 rev

Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up

Disney Princess$14.634.8★1,395 rev

BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)

BWWKTOP$22.634.9★29 rev

Newest

by launch date

Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie

Mattel$17.7068 rev

9mo ago

BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)

BWWKTOP$15.767 rev

10mo ago

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display

Funko$18.7953 rev

11mo ago

Ursula Enamel Pin

Disney$10.1330 rev

1y ago

BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)

BWWKTOP$22.6329 rev

1y ago

What buyers say about ursula

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“worth the money”

Quality-Overall13%

“This suit is well made”

Color9%

“Great color”

Size-Overall9%

“It fits like a glove”

Design-Overall9%

“The design and colors are excellent”

Dishwasher Safe6%

“Love that it can go in the dishwasher”

Material Quality6%

“Good material and it looks great”

Gifting Purpose6%

“She loved her gift”

Collectibles6%

“Absolutely love for my collection”

Storage Capacity5%

“Love the large capacity”

What buyers complain about

Size-Overall33%

“small”

Product Condition33%

“Arrived Used”

Color11%

“This is more gray then purple so I am disappointed”

Advertised Vs Actual Product11%

“The color of this Mug is way different from the picture you see on the site”

Top return reasons

Size-Overall41%

Chest Fit10%

Product Condition7%

Value For Money6%

Length5%

Shape/Style3%

Advertised Vs Actual Product3%

Gifting Purpose3%

Cushion2%

Hip Fit2%

Common questions

Is ursula profitable to sell on Amazon United States?: The niche generates $29K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (35/100).
How competitive is the ursula niche?: 9 brands and 73 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in ursula?: Top complaints mined from reviews: Size-Overall, Product Condition, Color. The return rate is 2.3%.
When does demand for ursula peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the ursula niche?: Listings span $8.73–$83.12; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.