Ursula
FailShoppers spend an estimated $29K a year here, so Ursula is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $29K/yr119K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 73 sellers
Flapen Score
Ursula against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ursula is stronger. Inside it, weaker.
Market
The Ursula market on Amazon at a glance
Shoppers on Amazon United States searched for Ursula 119K times last year and spent an estimated $29K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $29Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- ursula110K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $8.73 to $83.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $8.73–$83.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #7,222 within Accessory Sets. It carries 300 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #7,222in Accessory Sets
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 300per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ursula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EXCELLANYARD Sea Witch Cosplay Accessories Set
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 2y ago

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $18.79
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 11mo ago

Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz
- Price
- $14.19
- Rating
- 4.8/5
- Reviews
- 895
- Age
- 3y ago

Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up
- Price
- $14.63
- Rating
- 4.8/5
- Reviews
- 1,395
- Age
- 4y ago

BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)
- Price
- $22.63
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 1y ago
Trending
estimated 90-day click momentum
Miraclesuit Womens Swimwear Illusionist Ursula Hidden Underwire Mesh Detail Tankini Bathing Suit Top Black 14
- Price
- $83.12
- Rating
- 4.3/5
- Reviews
- 279
- Age
- 6y ago

Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie
- Price
- $17.70
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 9mo ago

BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)
- Price
- $15.76
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 10mo ago

EXCELLANYARD Sea Witch Cosplay Accessories Set
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 2y ago

Ursula Enamel Pin
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date
Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie
- Price
- $17.70
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 9mo ago

BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)
- Price
- $15.76
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 10mo ago

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $18.79
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 11mo ago

Ursula Enamel Pin
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)
- Price
- $22.63
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
73
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
11%
- EXCELLANYARD61%
- Funko8%
- BWWKTOP8%
- Silver Buffalo5%
- Disney Princess4%
- Disney Store4%
- Open — no brand owns it (3 brands, 11%)
Demand
Ursula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Ursula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ursula110K/yr
- disney ursula7K/yr
- ursala2K/yr
Reviews and returns
What reviews say buyers love and hate about Ursula
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ursula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









