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urn necklace for ashes

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 69Growth 22Conversion 10Competition 10Returns 89Price range 85Avg price 95Brand share 12Review moat 44Quality gap 16

Avg price

Incredible$25.20

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.99–$50.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$705K

$705K/yr · 3.5M searches

Review moat

Okay2,060.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad88%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, urn necklace for ashes is a $705K/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

urn necklace for ashes market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
$1.0M–$1.3M
units × avg price
Conversion rate
0.8%
Avg BSR
#544
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.3%
Avg brand age
41 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Fumete43%
  • Dletay20%
  • Yinplsmemory19%
  • MTLEE11%
  • shajwo3%
  • Norya2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
80K60KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top urn necklace for ashes search terms

  • urn necklaces for ashes675K/yr
  • cremation jewelry for ashes490K/yr
  • necklace for ashes337K/yr
  • urn necklace310K/yr
  • ashes necklace for women206K/yr
  • urn necklaces for ashes for women131K/yr
  • cremation jewelry151K/yr
  • ashes keepsake154K/yr
  • ashes necklace135K/yr
  • ash necklace for human ashes127K/yr
All search terms

Top urn necklace for ashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$141K30%$212K40%$282K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about urn necklace for ashes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“The products are beautiful”

Color10%

“I chose the silver tone color which was very nice”

Advertised Vs Actual Product7%

“As described good”

Value For Money7%

“They are as described beautiful worth the price comes with everything to put the ashes in the neck less”

Shape/Style6%

“Style and beautiful”

Gifting Purpose4%

“Gifts for my children”

Strength4%

“It is built well, very sturdy”

Durability3%

“Nice and durable”

Weight Light3%

“Lightweight”

Print Quality2%

“Great quality tiny writing a lil hard to see”

What buyers complain about

Color15%

“Colored Off -”

Quality-Overall10%

“Can tell its not well made”

Ease Of Use10%

“so its a struggle to close”

Weight Heavy9%

“The cylinder is heavy”

Strength7%

“The one it comes with is not strong enough to last”

Size-Overall4%

“BUT, and is a big one, I'm very disappointed in the size, you can fit your love one aches inside the heart,”

Precious Gemstone3%

“Gem stones fall out quickly with just normal wear”

Chain/Key Quality3%

“The chains could be a little sturdier”

Thickness2%

“The clasp is somewhat thin”

Water Resistance2%

“I don't plan on getting it wet at all”

Top return reasons

Size-Overall47%
Weight Heavy10%
Chain/Key Quality9%
Color7%
Quality-Overall6%
Advertised Vs Actual Product6%
Defective Material/Parts4%
Gap/Hole2%
Wrong Dimensions1%
Chest Fit1%

Common questions

Is urn necklace for ashes profitable to sell on Amazon United States?
The niche generates $705K/yr across 10 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).
How competitive is the urn necklace for ashes niche?
7 brands and 9 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in urn necklace for ashes?
Top complaints mined from reviews: Color, Quality-Overall, Ease Of Use. The return rate is 1.3%.
When does demand for urn necklace for ashes peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the urn necklace for ashes niche?
Listings span $9.99–$50.78; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.