Upass
FailThe top 5 brands take 100% of clicks, so Upass is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $44K/yr131K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 9 sellers
Flapen Score
Upass against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Upass is stronger. Inside it, weaker.
Market
The Upass market on Amazon at a glance
Shoppers on Amazon United States searched for Upass 131K times last year and spent an estimated $44K. All 4 brands take every click. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $44Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- upass68K searches a year
02 · Price
A sale here is worth $28.64.
Listings sell for $28.64 on average, from $13.78 to $54.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $28.64 that is $3K to $7K a year per listing.
- Average price
- $28.64inside the $15 to $100 sweet spot
- Price range
- $13.78–$54.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #6,753 within Tanks Tops. It carries 714 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 56%
- Out of stock, average day
- 16.7%
- Average rank
- #6,753in Tanks Tops
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 714per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Upass products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home
- Price
- $13.78
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 2y ago

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Medium - Sapphire
- Price
- $19.61
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 8y ago

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Large - Royal
- Price
- $17.63
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 8y ago

ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL
- Price
- $31.87
- Rating
- 3.6/5
- Reviews
- 550
- Age
- 10y ago

UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy
- Price
- $54.35
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 4y ago
Trending
estimated 90-day click momentum
UGP Campus Apparel AS02 - Franklin & Marshall Diplomats Primary Logo T-Shirt (Small Royal)
- Price
- $19.95
- Rating
- 4.4/5
- Reviews
- 1,360
- Age
- 7y ago

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Medium - Sapphire
- Price
- $19.61
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 8y ago

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - 2X-Large - Black
- Price
- $24.95
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 8y ago

UGP Campus Apparel AP07 - Central Michigan Chippewas Primary Logo LC Polo - Large - Maroon
- Price
- $46.81
- Rating
- 4.5/5
- Reviews
- 1,010
- Age
- 7y ago

UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy
- Price
- $54.35
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 4y ago
Newest
by launch date
Hesperilyntis Detox Powder Supplement for Men & Women Natural Herbal Formula for Liver Kidney & Digestion Natural Flavor 30 Servings
- Price
- $28.80
- Rating
- 4.0/5
- Reviews
- 1,644
- Age
- 1y ago

Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home
- Price
- $13.78
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 2y ago

UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy
- Price
- $54.35
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 4y ago

UGP Campus Apparel AS02 - Franklin & Marshall Diplomats Primary Logo T-Shirt (Small Royal)
- Price
- $19.95
- Rating
- 4.4/5
- Reviews
- 1,360
- Age
- 7y ago

UGP Campus Apparel AP07 - Central Michigan Chippewas Primary Logo LC Polo - Large - Maroon
- Price
- $46.81
- Rating
- 4.5/5
- Reviews
- 1,010
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- UGP Campus Apparel52%
- Tidyland23%
- ALDON14%
- HesperiIyntis10%
- Open — no brand owns it (0%)
Demand
Upass search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Reviews and returns
What reviews say buyers love and hate about Upass
We read the reviews and the return reasons for every product selling here.
“It tastes terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Upass questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









