Is upass profitable to sell on Amazon United States?

The niche generates $44K/yr across 9 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (38/100).

How competitive is the upass niche?

4 brands and 9 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in upass?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Dosage. The return rate is 1.3%.

When does demand for upass peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the upass niche?

Listings span $13.78–$54.35; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

upass

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$28.64

avg listing price — sweet spot $15–$100

Price range

Great$13.78–$54.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good714.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 131K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, upass is a $44K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

upass market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 1.2%
Avg BSR: #6,753
Page quality: 0%
Prime: 56%
Sponsored: 78%
Out of stock: 16.7%
Avg brand age: 47 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

UGP Campus Apparel52%
Tidyland23%
ALDON14%
HesperiIyntis10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -14.9% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top upass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home

Tidyland$13.784.4★497 rev

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Medium - Sapphire

UGP Campus Apparel$19.614.4★423 rev

UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Large - Royal

UGP Campus Apparel$17.634.4★423 rev

ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL

ALDON$31.873.6★550 rev

UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy

UGP Campus Apparel$54.354.5★100 rev

Newest

by launch date

Hesperilyntis Detox Powder Supplement for Men & Women Natural Herbal Formula for Liver Kidney & Digestion Natural Flavor 30 Servings

HesperiIyntis$28.801,644 rev

1y ago

Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home

Tidyland$13.78497 rev

2y ago

UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy

UGP Campus Apparel$54.35100 rev

4y ago

UGP Campus Apparel AS02 - Franklin & Marshall Diplomats Primary Logo T-Shirt (Small Royal)

UGP Campus Apparel$19.951,360 rev

7y ago

UGP Campus Apparel AP07 - Central Michigan Chippewas Primary Logo LC Polo - Large - Maroon

UGP Campus Apparel$46.811,010 rev

7y ago

What buyers say about upass

What buyers praise and complain about, mined from review topics.

What buyers love

Detoxification13%

“Helped with detox”

Efficiency12%

“Works well”

Advertised Vs Actual Product10%

“It ACTUALLY works”

Quality-Overall9%

“No complaints”

Taste-Overall5%

“Taste was good”

Cleansing5%

“It cleansed me out well, no complaints”

Value For Money4%

“Good for the price”

Ease Of Cleaning3%

“Definitely cleans you out”

Ease Of Use2%

“I like that its simple to add to my routine”

Regulates Digestion2%

“really good product, gets the job done and helps digestion”

What buyers complain about

Taste-Overall32%

“It tastes terrible”

Functionality-Overall11%

“Does not work for any actual lab tests”

Dosage3%

“I did double the dosage just because Im a heavy user”

Bitter3%

“Very bitter”

Acid Regulator/Stomach Ache Relief2%

“Do expect some slight stomach pain”

Regulates Digestion2%

“Colon Discomfort”

Value For Money2%

“Not worth it”

Heating2%

“Bad temp strips”

Side Effects2%

“Also before everything came out my stomach was cramping like crazy”

Temperature Control1%

“Less good temperature strips”

Top return reasons

Size-Overall17%

Functionality-Overall15%

Advertised Vs Actual Product12%

Leak-Proof11%

Value For Money6%

Quality-Overall5%

Heating4%

Strap/String Quality4%

Certifications3%

Measurement/Reading Accuracy3%

Common questions

Is upass profitable to sell on Amazon United States?: The niche generates $44K/yr across 9 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (38/100).
How competitive is the upass niche?: 4 brands and 9 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in upass?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Dosage. The return rate is 1.3%.
When does demand for upass peak?: Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.7× the quietest.
What does it cost to enter the upass niche?: Listings span $13.78–$54.35; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.