up costume
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.29avg listing price — sweet spot $15–$100
Review moat
Great168.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.88–$79.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, up costume is a $39K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
up costume market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,309
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 48%
- Out of stock
- 13.0%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
15%
- Fun Costumes44%
- Vifcotlyp12%
- Dreamtop9%
- Disguise8%
- SATINIOR6%
- BUUFAN6%
- Open — no brand owns it (7 brands, 15%)
Demand
Weekly Amazon search volume, last 39 weeks — +30.5% search growth over the last 90 days.Top up costume search terms
- up costume37K/yr
- up movie costume8K/yr
- up costume adult33K/yr
- up costumes7K/yr
- up halloween costume7K/yr
- up halloween costume adult4K/yr
Top up costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Disney and Pixar Adult Up House Costume Carl Fredricksen House Halloween Costume Standard
Fun Costumes$48.784.2★66 rev
Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween
Vifcotlyp$20.424.5★79 rev
Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Large
Fun Costumes$52.073.9★19 rev
Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay
Dreamtop$18.864.3★48 rev
SATINIOR Womens Rainbow Tutu Skirt Layered Tulle Dancing Bustle Skirt for Cosplay Costume (S-M Multicoloured)
SATINIOR$11.394.3★346 rev
Newest
by launch dateDreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay
Dreamtop$18.8648 rev
5PCS Scout Costume Adult Accessories Set-Perfect for Cosplay Parties and Halloween
BUUFAN$26.5036 rev
26 Pcs Halloween Costume Set Yellow Hat Satin Sash Square Scarf Badge Pins
AUGSUN$17.5222 rev
Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween
Vifcotlyp$20.4279 rev
Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow
xwaruila$13.371 rev
Trending
90-day click momentum
Ruikajia Women Joy Dress Joy Costume Adult Dress Skirt Cosplay Outfit Large Green
Ruikajia$21.394.4★
STAR WARS Darth Vader Toddler Boys Costume T-Shirt Shorts and Cape 3 Piece Black 3T
STAR WARS$23.654.7★
Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow
xwaruila$13.375.0★
Costume Agent 80s Day Off Movie Button Up Costume Sweater Vest Halloween Costume Black and Gold Vest for Men & Women
Costume Agent$38.304.5★
SATINIOR Womens Rainbow Tutu Skirt Layered Tulle Dancing Bustle Skirt for Cosplay Costume (S-M Multicoloured)
SATINIOR$11.394.3★
What buyers say about up costume
What buyers praise and complain about, mined from review topics.What buyers love
“Costume was good quality”
“Fit comfortably”
“Great Up Costume Accessories”
“with colorful badges”
“one successfully stayed on”
“Its lightweight and great for dress-up or themed events, though some parts may feel a bit simple in quality compared to higher-end costumes”
“Worth what you pay for”
“Perfect for what I needed”
“size is adjustable”
“Absolutely adorable outfit”
What buyers complain about
“For average size people it might not lay down correctly”
“But overall quality is okay, but not great”
“Super thin and very easy to rip”
“Very uncomfortable”
“Unwearable because it is effectively super glued together”
“the material is very thin”
Top return reasons
Common questions
- Is up costume profitable to sell on Amazon United States?
- The niche generates $39K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the up costume niche?
- 13 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in up costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.0% — above our launch gate.
- What does it cost to enter the up costume niche?
- Listings span $8.88–$79.83; the average listing price is $35.29 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.