untuckit shirts for men
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$23.99avg listing price — sweet spot $15–$100
Price range
Great$9.27–$102.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,985.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 618K searches
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, untuckit shirts for men is a $110K/yr Amazon United States market (618K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
untuckit shirts for men market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $120K–$144K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #700
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 8.2%
- Avg brand age
- 40 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
53
Top-5 brand share
65%
Top 20: 93%
Top-5 click share
19%
Top 20: 44%
Open market
30%
- COOFANDY31%
- J.VER11%
- PJ PAUL JONES9%
- ROUWELL8%
- Alimens & Gentle6%
- MAPICK5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +49.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top untuckit shirts for men search terms
- untuckit shirts for men316K/yr
- black short sleeve button up men50K/yr
- mens black short sleeve button down shirt21K/yr
- dockers shirts for men32K/yr
- black button down shirt28K/yr
- mens wrinkle free short sleeve shirts12K/yr
- button ups20K/yr
- slim fit short sleeve button down men13K/yr
- mens slim fit short sleeve button down shirts11K/yr
- mens big and tall short sleeve dress shirts13K/yr
Top untuckit shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J.VER Mens Dress Shirts Regular Fit Stretch Stain Proof Short Sleeve Shirt Casual Button Down Shirts for Men Black Large
J.VER$18.794.4★3,939 rev
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.894.6★438 rev
COOFANDY Mens Summer Lightweight Button Down Stretch Dress Shirts Vacation Beach Untucked No Iron Shirts Shirts Blue
COOFANDY$18.524.4★4,257 rev
MAPICK Mens Untucked Dress Shirt Stretch Wrinkle Free Button Down Shirt Long Sleeve Business Casual Lightweight Denim Texture
MAPICK$22.584.4★394 rev
COOFANDY Mens Linen Untucked Button Up Shirt Casual Short Sleeve Slim Fit Summer Shirts Dark Grey
COOFANDY$25.574.3★14,747 rev
Newest
by launch date
UNTUCKit Wrinkle-Free Long Sleeve Solid Color Button Down Dress Shirt for Men (US Alpha Small Regular Regular Regular Fit Blue Hillside)
UNTUCKit$95.803 rev
Lion Nardo Cotton Mens Dress Shirts Untucked Short Sleeve Button Down Shirts Stain Shield Dress Shirts for Men Wrinkle Free Light Blue
Lion Nardo$22.9042 rev
ROUWELL Mens Short Sleeve Button Down Shirts Stretch Stain Shield Solid Dress Shirt Business Casual Formal Tops Black Large
ROUWELL$15.01139 rev
J.VER Mens Button Down Short Sleeve Shirt Stretch Casual Shirt Summer Solid Untucked Formal Shirt with Pocket Black
J.VER$15.0480 rev
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.89438 rev
Trending
90-day click momentum
COOFANDY Mens Short Sleeve Button Down Shirts Stretch Untucked Dress Shirts Business Casual Shirts Black
COOFANDY$16.944.5★
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.894.6★
ROUWELL Mens Short Sleeve Button Down Shirts Stretch Stain Shield Solid Dress Shirt Business Casual Formal Tops Black Large
ROUWELL$15.014.6★
Lion Nardo Cotton Mens Dress Shirts Untucked Short Sleeve Button Down Shirts Stain Shield Dress Shirts for Men Wrinkle Free Light Blue
Lion Nardo$22.904.4★
J.VER Mens Button Down Short Sleeve Shirt Stretch Casual Shirt Summer Solid Untucked Formal Shirt with Pocket Black
J.VER$15.044.5★
What buyers say about untuckit shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“fits like a glove”
“Good quality shirt”
“Nice comfortable material”
“Feels comfortable”
“They are very very affordable”
“the material is so soft”
“It's an extremely lightweight shirt”
“Does not wrinkle”
“Great color options”
“as advertised”
What buyers complain about
“Run big”
“Cheap material”
“the quality of these shirts is terrible”
“Came very wrinkled”
“Not as advertised”
“Color does not match the picture”
“Does not stretch”
“Too baggy in the arms”
“The collar is stiff”
“Thicker than I had hoped for”
Top return reasons
Common questions
- Is untuckit shirts for men profitable to sell on Amazon United States?
- The niche generates $110K/yr across 133 tracked products. 8 of 50 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the untuckit shirts for men niche?
- 39 brands and 53 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in untuckit shirts for men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.1% — above our launch gate.
- When does demand for untuckit shirts for men peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the untuckit shirts for men niche?
- Listings span $9.27–$102.01; the average listing price is $23.99 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.