Uniqlo
FailBuyers convert on only 0.2% of searches, so Uniqlo is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $42K/yr908K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 37%top-5 click share · 41 brands · 113 sellers
Flapen Score
Uniqlo against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Uniqlo is stronger. Inside it, weaker.
Market
The Uniqlo market on Amazon at a glance
Shoppers on Amazon United States searched for Uniqlo 908K times last year and spent an estimated $42K. The top 5 brands take 40% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 908K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 908K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $42Ka year
- Top search term
- uniqlo661K searches a year
02 · Price
A sale here is worth $28.64.
Listings sell for $28.64 on average, from $9.17 to $84.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.64 that is $0 to $3K a year per listing.
- Average price
- $28.64inside the $15 to $100 sweet spot
- Price range
- $9.17–$84.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Underwear. It carries 4,203 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #386in Underwear
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,203per listing
- Listings tracked
- 50
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Uniqlo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cuddl Duds Womens Heavyweight Fleece 2 Piece Long Sleeve Thermal Underwear Set Shirt & Leggings Base Layer for Cold Weather Winter Clothing Long Johns Lounge Sets for Women Black M
- Price
- $34.25
- Rating
- 4.7/5
- Reviews
- 6,386
- Age
- 3y ago

Uniqlo AIRism Boxer Briefs (Large Navy)
- Price
- $25.14
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 8y ago

YIKOEE Crescent Bag for Women Men Small Sling Crossbody Bag with Half Moon Shape
- Price
- $13.87
- Rating
- 4.4/5
- Reviews
- 826
- Age
- 3y ago

Arssm 3 Pack Men Oversized T Shirts Vintage Tee Loose Fit Short Sleeve Casual Streetwear Baggy Washed Unisex Tops(BlackGreyBeige-L)
- Price
- $32.48
- Rating
- 4.5/5
- Reviews
- 2,077
- Age
- 2y ago

Carhartt Mens Iconic K87 Pocket T-Shirt White Large
- Price
- $18.52
- Rating
- 4.6/5
- Reviews
- 21,785
- Age
- 24y ago
Trending
estimated 90-day click momentum
Neer 4 Pack Mens Big and Tall Shirts Summer Cotton Short Sleeve Tee Crew Neck Casual Top Basic Oversize T Shirts(Black White Brown Light Gray Medium)
- Price
- $47.31
- Rating
- 4.4/5
- Reviews
- 737
- Age
- 1y ago

UNDER THE SEA Cotton Underwear for Women 6 Pack Sexy Bikini High Cut Breathable Cheeky Panties Underwear Womens Lingerie Outfits Clothes
- Price
- $9.17
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 1y ago

OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
- Price
- $18.82
- Rating
- 4.0/5
- Reviews
- 4,000
- Age
- 1y ago

3 Pack Mens Oversized T-Shirts Fashion Loose Fit Crewneck Tshirt Streetwear Heavyweight Short Sleeve Tee Shirt Gym Workout Tops(WTAGBK M)
- Price
- $30.01
- Rating
- 4.3/5
- Reviews
- 1,065
- Age
- 2y ago

Hidkat Mens Corduroy Casual Pants Fashion Loose Fit Wide Leg Pants Straight Sweatpants Elastic Waist Drawstring Peacock-Blue
- Price
- $19.46
- Rating
- 4.1/5
- Reviews
- 1,922
- Age
- 1y ago
Newest
by launch date
SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M
- Price
- $14.84
- Rating
- 4.2/5
- Reviews
- 1,162
- Age
- 1y ago

Neer 4 Pack Mens Big and Tall Shirts Summer Cotton Short Sleeve Tee Crew Neck Casual Top Basic Oversize T Shirts(Black White Brown Light Gray Medium)
- Price
- $47.31
- Rating
- 4.4/5
- Reviews
- 737
- Age
- 1y ago

Hidkat Mens Corduroy Casual Pants Fashion Loose Fit Wide Leg Pants Straight Sweatpants Elastic Waist Drawstring Peacock-Blue
- Price
- $19.46
- Rating
- 4.1/5
- Reviews
- 1,922
- Age
- 1y ago

OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
- Price
- $18.82
- Rating
- 4.0/5
- Reviews
- 4,000
- Age
- 1y ago

UNDER THE SEA Cotton Underwear for Women 6 Pack Sexy Bikini High Cut Breathable Cheeky Panties Underwear Womens Lingerie Outfits Clothes
- Price
- $9.17
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
113
Est. top-5 brand share
40%
Top 20: 83%
Est. top-5 click share
37%
Top 20: 76%
Open market
56%
- UNIQLO(ユニクロ)12%
- Cuddl Duds10%
- Carhartt7%
- YIKOEE6%
- Arssm6%
- COOFANDY4%
Demand
Uniqlo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Uniqlo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- uniqlo661K/yr
- uniqlo women110K/yr
- uniqlo men67K/yr
- white carhartt shirt12K/yr
- white carhartt shirts for men12K/yr
- uniclo6K/yr
- uniglo6K/yr
- uniqulo4K/yr
- carhartt white t shirts for men4K/yr
- carhartt white t shirt4K/yr
Reviews and returns
What reviews say buyers love and hate about Uniqlo
We read the reviews and the return reasons for every product selling here.
“Buy one size larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uniqlo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









