uniqlo
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.64avg listing price — sweet spot $15–$100
Price range
Great$9.17–$84.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,203.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 908K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, uniqlo is a $42K/yr Amazon United States market (908K searches/yr). The top 5 brands hold 40% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
uniqlo market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
113
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
37%
Top 20: 76%
Open market
56%
- UNIQLO(ユニクロ)12%
- Cuddl Duds10%
- Carhartt7%
- YIKOEE6%
- Arssm6%
- COOFANDY4%
Demand
Weekly Amazon search volume, last 24 weeks — +8.1% search growth over the last 90 days.Top uniqlo search terms
- uniqlo661K/yr
- uniqlo women110K/yr
- uniqlo men67K/yr
- white carhartt shirt12K/yr
- white carhartt shirts for men12K/yr
- uniclo6K/yr
- uniglo6K/yr
- uniqulo4K/yr
- carhartt white t shirts for men4K/yr
- carhartt white t shirt4K/yr
Top uniqlo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cuddl Duds Womens Heavyweight Fleece 2 Piece Long Sleeve Thermal Underwear Set Shirt & Leggings Base Layer for Cold Weather Winter Clothing Long Johns Lounge Sets for Women Black M
Cuddl Duds$34.254.7★6,386 rev
Uniqlo AIRism Boxer Briefs (Large Navy)
UNIQLO(ユニクロ)$25.144.2★102 rev
YIKOEE Crescent Bag for Women Men Small Sling Crossbody Bag with Half Moon Shape
YIKOEE$13.874.4★826 rev
Arssm 3 Pack Men Oversized T Shirts Vintage Tee Loose Fit Short Sleeve Casual Streetwear Baggy Washed Unisex Tops(BlackGreyBeige-L)
Arssm$32.484.5★2,077 rev
Carhartt Mens Iconic K87 Pocket T-Shirt White Large
Carhartt$18.524.6★21,785 rev
Newest
by launch date
SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M
SHARICCA$14.841,162 rev
Neer 4 Pack Mens Big and Tall Shirts Summer Cotton Short Sleeve Tee Crew Neck Casual Top Basic Oversize T Shirts(Black White Brown Light Gray Medium)
Neer$47.31737 rev
Hidkat Mens Corduroy Casual Pants Fashion Loose Fit Wide Leg Pants Straight Sweatpants Elastic Waist Drawstring Peacock-Blue
Hidkat$19.461,922 rev
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
OEAK$18.824,000 rev
UNDER THE SEA Cotton Underwear for Women 6 Pack Sexy Bikini High Cut Breathable Cheeky Panties Underwear Womens Lingerie Outfits Clothes
UNDER THE SEA$9.171,570 rev
Trending
90-day click momentumNeer 4 Pack Mens Big and Tall Shirts Summer Cotton Short Sleeve Tee Crew Neck Casual Top Basic Oversize T Shirts(Black White Brown Light Gray Medium)
Neer$47.314.4★
UNDER THE SEA Cotton Underwear for Women 6 Pack Sexy Bikini High Cut Breathable Cheeky Panties Underwear Womens Lingerie Outfits Clothes
UNDER THE SEA$9.174.4★
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
OEAK$18.824.0★
3 Pack Mens Oversized T-Shirts Fashion Loose Fit Crewneck Tshirt Streetwear Heavyweight Short Sleeve Tee Shirt Gym Workout Tops(WTAGBK M)
SnowElve$30.014.3★
Hidkat Mens Corduroy Casual Pants Fashion Loose Fit Wide Leg Pants Straight Sweatpants Elastic Waist Drawstring Peacock-Blue
Hidkat$19.464.1★
What buyers say about uniqlo
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fits as described”
“Best quality”
“Its very soft”
“Fantastic material”
“Cozy & warm”
“true to colour”
“Worth it”
“Awesome breathability”
“Exactly as pictured”
What buyers complain about
“Buy one size larger”
“Horrible material”
“was uncomfortable to wear”
“was expecting a higher quality product”
“The fabric is thicker than I expected”
“not very durable”
“False advertising”
“Not a good value for the money”
“doesn't stretch very well”
“It is not seamless however”
Top return reasons
Common questions
- Is uniqlo profitable to sell on Amazon United States?
- The niche generates $42K/yr across 50 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the uniqlo niche?
- 41 brands and 113 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in uniqlo?
- Top complaints mined from reviews: Size-Overall, Material Quality, Comfort-Overall. The return rate is 5.9% — above our launch gate.
- What does it cost to enter the uniqlo niche?
- Listings span $9.17–$84.63; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 4,203 reviews — the moat a new listing must climb.