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Union Suit

Fail

Demand is soft, at -74.6% this quarter, so Union Suit is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$39K/yr236K searches / yr
90-day growth
-74.6%search demand this quarter
Competition
28%top-5 click share · 30 brands · 50 sellers

Flapen Score

Union Suit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Union Suit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Suit market on Amazon at a glance

Shoppers on Amazon United States searched for Union Suit 236K times last year and spent an estimated $39K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-74.6%
Conversion, latest week
0.5%
Market size, estimated
$39Ka year
Peak month
December20.7× the quietest month
Top search term
union suit69K searches a year

02 · Price

A sale here is worth $32.37.

Listings sell for $32.37 on average, from $14.15 to $75.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.37 that is $0 to $3K a year per listing.

Average price
$32.37inside the $15 to $100 sweet spot
Price range
$14.15–$75.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #11,467 within Underwear. It carries 1,640 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
11.0%
Average rank
#11,467in Underwear
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,640per listing
Listings tracked
79

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Union Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

50

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

28%

Top 20: 63%

Open market

28%

  • Brand 125%
  • Brand 222%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Union Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.7×

Search terms

Top Union Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union suit69K/yr
  • mens union suit38K/yr
  • union suit men52K/yr
  • union suit with flap25K/yr
  • union suits for men5K/yr
  • mens thermal underwear union suits9K/yr
  • red union suit5K/yr
  • union suit pajamas5K/yr
  • mens union suit with back flap5K/yr
  • thermal onesie men7K/yr

Reviews and returns

What reviews say buyers love and hate about Union Suit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
23%of negative reviews mention “Size-Overall”
7.0%of orders come back
“way oversized”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Union Suit questions

Answered from the same tracked data.