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Unicorn Shirt

Fail

Shoppers spend an estimated $58K a year here, so Unicorn Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$58K/yr228K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
22%top-5 click share · 37 brands · 50 sellers

Flapen Score

Unicorn Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Unicorn Shirt 228K times last year and spent an estimated $58K. The top 5 brands take 58% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
1.7%
Market size, estimated
$58Ka year
Peak month
October1.7× the quietest month
Top search term
unicorn shirt55K searches a year

02 · Price

A sale here is worth $15.06.

Listings sell for $15.06 on average, from $5.27 to $31.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.06 that is $0 to $2K a year per listing.

Average price
$15.06inside the $15 to $100 sweet spot
Price range
$5.27–$31.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #29,297 within Tops, Tees & Blouses. It carries 1,291 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
4.6%
Average rank
#29,297in Tops, Tees & Blouses
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,291per listing
Listings tracked
73

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Unicorn Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

50

Top-5 brand share

58%

Top 20: 88%

Top-5 click share

22%

Top 20: 53%

Open market

39%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 63%

Demand

Unicorn Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Unicorn Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn shirt55K/yr
  • unicorn shirts for women31K/yr
  • unicorn shirts for girls26K/yr
  • womens unicorn shirt11K/yr
  • unicorn shirt women9K/yr
  • mens unicorn shirt9K/yr
  • unicorn shirts9K/yr
  • girls unicorn shirt11K/yr
  • unicorn tshirts for women8K/yr
  • unicorn tshirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Shirt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Size up”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Unicorn Shirt questions

Answered from the same tracked data.