Unicorn Purse

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

2.6%

Market size, estimated

$47Ka year

Peak month

December2.8× the quietest month

Top search term

unicorn purse58K searches a year

Listings sell for $13.28 on average, from $4.95 to $28.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.28 that is $0 to $1K a year per listing.

Average price

$13.28under the $15 to $100 sweet spot

Price range

$4.95–$28.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,765 within Accessories. It carries 4,137 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

13.4%

Average rank

#2,765in Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

4,137per listing

Listings tracked

22

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months