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Unicorn Onesie Adult

Fail

An estimated 10.9% of orders come back, so Unicorn Onesie Adult is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$58K/yr299K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
32%top-5 click share · 22 brands · 25 sellers

Flapen Score

Unicorn Onesie Adult against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Onesie Adult is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Onesie Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Unicorn Onesie Adult 299K times last year and spent an estimated $58K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.8%
Market size, estimated
$58Ka year
Peak month
October13.1× the quietest month
Top search term
unicorn onesie adult66K searches a year

02 · Price

A sale here is worth $26.03.

Listings sell for $26.03 on average, from $12.36 to $39.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.03 that is $0 to $3K a year per listing.

Average price
$26.03inside the $15 to $100 sweet spot
Price range
$12.36–$39.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #48,311 within Sleep & Lounge. It carries 1,998 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#48,311in Sleep & Lounge
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,998per listing
Listings tracked
56

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Unicorn Onesie Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

25

Top-5 brand share

51%

Top 20: 99%

Top-5 click share

32%

Top 20: 70%

Open market

42%

  • Brand 119%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Unicorn Onesie Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 13.1×

Search terms

Top Unicorn Onesie Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn onesie adult66K/yr
  • unicorn onesie75K/yr
  • unicorn onesie kids27K/yr
  • adult unicorn onesie20K/yr
  • onesie unicorn9K/yr
  • unicorn onsie12K/yr
  • unicorn onesies for girls21K/yr
  • unicorn onesies9K/yr
  • pink unicorn onesie5K/yr
  • unicorn adult onesie6K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Onesie Adult

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Size-Overall”
10.9%of orders come back
“A little to small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Unicorn Onesie Adult questions

Answered from the same tracked data.