Unicorn Headband
MaybeThe top 5 brands take only 43% of clicks. But shoppers spend only $166K a year here, so Unicorn Headband is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $166K/yr481K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 35%top-5 click share · 44 brands · 70 sellers
Flapen Score
Unicorn Headband against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Headband is stronger. Inside it, weaker.
Market
The Unicorn Headband market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Headband 481K times last year and spent an estimated $166K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.
- Searches, last 12 months
- 481K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $166Ka year
- Peak month
- October5.8× the quietest month
- Top search term
- unicorn headband146K searches a year
02 · Price
A sale here is worth $12.63.
Listings sell for $12.63 on average, from $7.19 to $29.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.63 that is $1K to $3K a year per listing.
- Average price
- $12.63under the $15 to $100 sweet spot
- Price range
- $7.19–$29.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,513 within Girls. It carries 436 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 3.6%
- Average rank
- #1,513in Girls
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 436per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Unicorn Headband products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Unicorn Headband for Girls & Women Tiara Costume Accessory for Birthday Party Halloween Cosplay Age 3 and Up
- Price
- $11.85
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago

Roffiy Unicorn Horn Floral Headband Glitter Flower Butterfly Unicorn Ears Pony Hairband Magical Blossom Hair Accessory for Women Cosplay & Birthday Party Halloween
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago

SUNOVELTIES 6 PACK Unicorn Horn Headband Ears Photo Props Birthday Outfit Cosplay Costume Party Supplies for Teens and Adults Gift (6 Multicolor)
- Price
- $16.82
- Rating
- 4.8/5
- Reviews
- 406
- Age
- 7y ago

Zddaoole 24 Pcs Unicorn Headbands Unicorn Birthday Party Favors Plastic Hairbands for Girls Headware Accessories for Party Supplies Gift Teens Toddlers Children
- Price
- $10.70
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Love Sweety Delicate Dew Adult Shiny Unicorn Horn Elastic Headband Cosplay Costume Easter Headpiece (A Golden)
- Price
- $7.65
- Rating
- 4.4/5
- Reviews
- 945
- Age
- 9y ago
Trending
90-day click momentum
TOBATOBA Rainbow Crown Colorful Tiaras for Women Girls Princess Crown for Women Wedding Tiara for Bride Rhinestone Birthday Queen Crown Headpieces for Prom Pageant Halloween Cosplay Accessories
- Price
- $11.09
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 2y ago

Phantomon Layered Tulle Tutu Skirt Set Unicorn Rainbow Ballet Skirts with Unicorn Horn Headband Party Supplies (Adult Size)
- Price
- $14.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6y ago

Nishine Unicorn Horn Floral Headband Glitter Ears Pony Head Bands Tiara for Girls Party Birthday Cosplay (Gold&Ivory)
- Price
- $11.07
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 3y ago

Gersoniel 24 Pcs Unicorn Birthday Party Hats Paper Party Crown Unicorn Headbands for Boys Girls Princess Dress up Theme Decorations Birthday Favors Supplies Headbands
- Price
- $9.28
- Rating
- 4.7/5
- Reviews
- 541
- Age
- 4y ago

Unicorn Headband AHIER Rainbow Glitter Horn Headband Cat Ear Head Bands Flowers Headwear Accessory for Unicorn Party Supplies
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 1,246
- Age
- 4y ago
Newest
by launch date
TWPER Birthday Girl Sash Unicorn Headband Set Pink Glitter Birthday Girl Party Supplies Happy Birthday Outfit Accessories for Kids Women Decorations
- Price
- $9.72
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Unicorn Headband for Girls & Women Tiara Costume Accessory for Birthday Party Halloween Cosplay Age 3 and Up
- Price
- $11.85
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago

WIWUFUE Unicorn Horn Headband - Glitter Pink Flower & Butterfly Unicorn Ears Hairband Magical Floral Hair Accessory for Women Halloween Christmas Cosplay & Birthday
- Price
- $9.20
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago

Candygirl Unicorn Headbands for Girls 12 Pack Premium Electroplated AB Unicorn Hair Accessories Matching Pairs Unicorn Party Favors for Birthday Party Decorations Dress Up Halloween Costume
- Price
- $10.32
- Rating
- 4.7/5
- Reviews
- 1,060
- Age
- 1y ago

Roffiy Unicorn Horn Floral Headband Glitter Flower Butterfly Unicorn Ears Pony Hairband Magical Blossom Hair Accessory for Women Cosplay & Birthday Party Halloween
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
70
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
35%
Top 20: 68%
Open market
53%
- Roffiy11%
- FYUVYRN10%
- Love Sweety9%
- SUNOVELTIES7%
- Zddaoole6%
- Nishine4%
Demand
Unicorn Headband search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.8×
Search terms
Top Unicorn Headband search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- unicorn headband146K/yr
- unicorn horn137K/yr
- unicorn headband for girls51K/yr
- unicorn horn headband39K/yr
- unicorn headband adult29K/yr
- unicorn headbands15K/yr
- unicorn crown11K/yr
- unicorn horns10K/yr
- unicorn ears8K/yr
- unicorn headbands for birthday party7K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Headband
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke easily
Falling apart
not super durable
Size issue
Runs large
Shorter than you might think
They strings kept coming undone
The string that curls around them fell off
the string starts to unwrap around the horn for a lot of them
Low quality accessories
Not the best quality
definitely disappointed how much the quality down graded
too soft
Love
Beautifully made
the pieces look well-made
Good quality
Imaginative play
fun to put together
Fun party favor
True to size
It fit perfectly
They were perfect size for kids
The colors are so pretty
the quality of color is great
The colors are vibrant
Party gift
Great gift
Definitely a fun little box to gift to kids
Return
3.6% Return rate 72% Fixable by listing
Size issue
Runs large
Shorter than you might think
Low quality accessories
Not the best quality
definitely disappointed how much the quality down graded
Total waste of money
Not a mixture of colors
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Headband questions
Answered from the same tracked data.









