Skip to content

Unicorn Earrings

Fail

Shoppers spend an estimated $29K a year here, so Unicorn Earrings is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$29K/yr78K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
53%top-5 click share · 23 brands · 26 sellers

Flapen Score

Unicorn Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Earrings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Unicorn Earrings 78K times last year and spent an estimated $29K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
2.6%
Market size, estimated
$29Ka year
Peak month
December2.1× the quietest month
Top search term
unicorn earrings38K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $5.87 to $33.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.24 that is $0 to $1K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$5.87–$33.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #4,138 within Jewelry. It carries 803 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#4,138in Jewelry
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
803per listing
Listings tracked
31

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Unicorn Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

26

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

53%

Top 20: 90%

Open market

32%

  • Brand 129%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Unicorn Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Unicorn Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn earrings38K/yr
  • unicorn earrings for little girls10K/yr
  • unicorn earrings for women9K/yr
  • unicorn earrings for girls12K/yr
  • unicorn earrings for girls 4-68K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Earrings

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.9%of orders come back
“a little large for a little girl”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Unicorn Earrings questions

Answered from the same tracked data.