Unicorn Dress
FailBuyers convert on only 1.0% of searches, so Unicorn Dress is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $105K/yr576K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 34%top-5 click share · 24 brands · 31 sellers
Flapen Score
Unicorn Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Dress is stronger. Inside it, weaker.
Market
The Unicorn Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Dress 576K times last year and spent an estimated $105K. The top 5 brands take 55% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 576K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $105Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- unicorn dress149K searches a year
02 · Price
A sale here is worth $19.07.
Listings sell for $19.07 on average, from $8.17 to $40.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.07 that is $2K to $5K a year per listing.
- Average price
- $19.07inside the $15 to $100 sweet spot
- Price range
- $8.17–$40.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #255 within Girls. It carries 2,453 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #255in Girls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,453per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Unicorn Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
31
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
34%
Top 20: 70%
Open market
40%
- Brand 129%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Unicorn Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Unicorn Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- unicorn dress149K/yr
- unicorn dress 5t51K/yr
- unicorn birthday outfit54K/yr
- unicorn dress 4t43K/yr
- unicorn outfit25K/yr
- unicorn dress size 623K/yr
- unicorn birthday dress21K/yr
- girls unicorn dress21K/yr
- unicorn dress up18K/yr
- unicorn dress 3t17K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Dress
We read the reviews and the return reasons for every product selling here.
“Size issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Dress questions
Answered from the same tracked data.









