Unicorn Crocs Charms

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

+20.8%

Conversion, latest week

0.5%

Market size, estimated

$37Ka year

Peak month

July2.1× the quietest month

Top search term

princess crocs44K searches a year

Listings sell for $33.13 on average, from $7.44 to $60.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.13 that is $0 to $3K a year per listing.

Average price

$33.13inside the $15 to $100 sweet spot

Price range

$7.44–$60.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,429 within Shoes. It carries 6,814 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#1,429in Shoes

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

6,814per listing

Listings tracked

104

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months