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Unicorn Costume

Fail

Buyers convert on only 0.6% of searches, so Unicorn Costume is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$131K/yr833K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
39%top-5 click share · 28 brands · 30 sellers

Flapen Score

Unicorn Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Unicorn Costume 833K times last year and spent an estimated $131K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 833K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
833K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
0.6%
Market size, estimated
$131Ka year
Peak month
October34.9× the quietest month
Top search term
unicorn costume257K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $9.87 to $37.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $25.80 that is $3K to $6K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$9.87–$37.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #22,556 within Girls. It carries 1,981 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
17.0%
Average rank
#22,556in Girls
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,981per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Unicorn Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

30

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

39%

Top 20: 76%

Open market

49%

  • Brand 117%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Unicorn Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 34.9×

Search terms

Top Unicorn Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn costume257K/yr
  • unicorn costume adult90K/yr
  • unicorn costume for girls 4-640K/yr
  • unicorn costume for girls167K/yr
  • adult unicorn costume42K/yr
  • unicorn costume for women19K/yr
  • unicorn costume kids22K/yr
  • unicorn halloween costumes for girls6K/yr
  • disfraz de unicornio para nia12K/yr
  • unicorn adult costume14K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Costume

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Size issue”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Unicorn Costume questions

Answered from the same tracked data.