Unicorn Costume
FailBuyers convert on only 0.6% of searches, so Unicorn Costume is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $131K/yr833K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 30 sellers
Flapen Score
Unicorn Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unicorn Costume is stronger. Inside it, weaker.
Market
The Unicorn Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Costume 833K times last year and spent an estimated $131K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 833K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 833K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $131Ka year
- Peak month
- October34.9× the quietest month
- Top search term
- unicorn costume257K searches a year
02 · Price
A sale here is worth $25.80.
Listings sell for $25.80 on average, from $9.87 to $37.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $25.80 that is $3K to $6K a year per listing.
- Average price
- $25.80inside the $15 to $100 sweet spot
- Price range
- $9.87–$37.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #22,556 within Girls. It carries 1,981 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 17.0%
- Average rank
- #22,556in Girls
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,981per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Unicorn Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HQFURS Kids Unisex Unicorn Costume Animal Onesie Pajamas Halloween Christmas Gifts 6t
- Price
- $24.20
- Rating
- 4.5/5
- Reviews
- 2,757
- Age
- 7y ago

NewPlush Unicorn Costumes Animal Pajama Halloween Cosplay New Star Unicorn Kids-4
- Price
- $23.16
- Rating
- 4.5/5
- Reviews
- 2,146
- Age
- 6y ago

Unisex Adult Unicorn Onesie Cosplay Onesie One Piece Pajamas Halloween Costume Large
- Price
- $24.85
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 2y ago

Hifot Unicorn Costumes for Girl Unicorn Birthday Tutu Dress with Unicorn Wings Headband for Christmas Gifts Party Outfit
- Price
- $13.83
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago

Tutu and Sian Unicorn Birthday Outfit for Girls - Shirt Tutu Skirt Dress Birthday Girl Crown Hair Bow & Satin Sash (Unicorn 4Y 4-5 Years)
- Price
- $28.52
- Rating
- 4.8/5
- Reviews
- 542
- Age
- 2y ago
Trending
estimated 90-day click momentum
Unisex Adult Unicorn Onesie Cosplay Onesie One Piece Pajamas Halloween Costume Large
- Price
- $24.85
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 2y ago

AMAMHAHAVA Unicorn Costumes Halloween Unicorn Onesie for Adults Cartoon Animal Christmas Cosplay One-piece Pajamas
- Price
- $35.03
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

CHETOSHO Girls Unicorn Onesie Hooded Animal Costume for Girls Oblique stripe starry pink 9-10 Years
- Price
- $25.52
- Rating
- 4.8/5
- Reviews
- 1,037
- Age
- 5y ago

ABENCA Fleece Unicorn Onesie Adult Pajamas for Women Cartoon Animal Christmas Halloween Cosplay Onepiece Costume Sky Unicorn L
- Price
- $28.36
- Rating
- 4.2/5
- Reviews
- 4,574
- Age
- 7y ago

NewPlush Unisex Unicorn Costumes Pyjamas Adult Women Men Animal Cosplay Onesie
- Price
- $26.95
- Rating
- 4.2/5
- Reviews
- 656
- Age
- 6y ago
Newest
by launch date
AMAMHAHAVA Unicorn Costumes Halloween Unicorn Onesie for Adults Cartoon Animal Christmas Cosplay One-piece Pajamas
- Price
- $35.03
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

KOOY Inflatable Unicorn Costume Kid Ride on Unicorn Costume Blow up for Child Size Halloween Costumes for Kids Party Girls
- Price
- $24.55
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 1y ago

Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink
- Price
- $18.25
- Rating
- 4.7/5
- Reviews
- 626
- Age
- 1y ago

Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Unicorn
- Price
- $31.48
- Rating
- 4.5/5
- Reviews
- 14,484
- Age
- 1y ago

QUERITU Pink Unicorn Adult Onesie Pajamas - Unisex Halloween Animal Cosplay Costume Sleepwear - Comfy One-Piece Suit for Men & Women
- Price
- $28.09
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
30
Est. top-5 brand share
46%
Top 20: 92%
Est. top-5 click share
39%
Top 20: 76%
Open market
49%
- HQFURS17%
- NewPlush11%
- Spooktacular Creations6%
- NewCute6%
- ABENCA5%
- CHETOSHO5%
Demand
Unicorn Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 34.9×
Search terms
Top Unicorn Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unicorn costume257K/yr
- unicorn costume adult90K/yr
- unicorn costume for girls 4-640K/yr
- unicorn costume for girls167K/yr
- adult unicorn costume42K/yr
- unicorn costume for women19K/yr
- unicorn costume kids22K/yr
- unicorn halloween costumes for girls6K/yr
- disfraz de unicornio para nia12K/yr
- unicorn adult costume14K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Costume
We read the reviews and the return reasons for every product selling here.
“Size issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









