Unicorn Backpack

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +112.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

549K

Growth, 90 days vs prior 90

+112.4%

Conversion, latest week

0.9%

Market size, estimated

$137Ka year

Peak month

August10.0× the quietest month

Top search term

unicorn backpack319K searches a year

Listings sell for $27.07 on average, from $9.06 to $39.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.07 that is $3K to $7K a year per listing.

Average price

$27.07inside the $15 to $100 sweet spot

Price range

$9.06–$39.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #936 within Backpacks. It carries 2,128 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

10.4%

Average rank

#936in Backpacks

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,128per listing

Listings tracked

46

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months