Underwear Women

Shoppers searched for this 44.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months

44.4M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

1.6%

Market size, estimated

$8.9Ma year

Peak month

July1.3× the quietest month

Top search term

womens underwear7.5M searches a year

Listings sell for $12.94 on average, from $8.40 to $23.84. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $12.94 that is $104K to $129K a year per listing.

Average price

$12.94under the $15 to $100 sweet spot

Price range

$8.40–$23.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$104K–$129K

Returns

2.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #22 within Lingerie. It carries 12,367 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#22in Lingerie

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

12,367per listing

Listings tracked

70

16 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

16Amazon's first-year sales bar

Average brand age

47 months