Underwear Sets for Women

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

0.2%

Market size, estimated

$18Ka year

Peak month

February1.7× the quietest month

Top search term

matching underwear and bra sets38K searches a year

Listings sell for $17.55 on average, from $8.52 to $38.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.55 that is $0 to $2K a year per listing.

Average price

$17.55inside the $15 to $100 sweet spot

Price range

$8.52–$38.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #5,490 within Lingerie. It carries 1,110 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#5,490in Lingerie

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,110per listing

Listings tracked

203

53 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

53

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months