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Underwear for Teen Girls

Fail

Shoppers spend an estimated $57K a year here, so Underwear for Teen Girls is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$57K/yr180K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
28%top-5 click share · 25 brands · 40 sellers

Flapen Score

Underwear for Teen Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Underwear for Teen Girls is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwear for Teen Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Underwear for Teen Girls 180K times last year and spent an estimated $57K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
1.9%
Market size, estimated
$57Ka year
Peak month
August2.3× the quietest month
Top search term
underwear for teens23K searches a year

02 · Price

A sale here is worth $16.52.

Listings sell for $16.52 on average, from $9.09 to $28.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.52 that is $0 to $2K a year per listing.

Average price
$16.52inside the $15 to $100 sweet spot
Price range
$9.09–$28.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within Underwear. It carries 4,594 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#44in Underwear
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,594per listing
Listings tracked
82

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Underwear for Teen Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

40

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

28%

Top 20: 61%

Open market

27%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 610%

Demand

Underwear for Teen Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Underwear for Teen Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwear for teens23K/yr
  • underwear teen girls20K/yr
  • underwear teen11K/yr
  • panties for teens14K/yr
  • underwear teens9K/yr
  • teens underwear10K/yr
  • hanes girls underwear size 147K/yr
  • teens underwear girls9K/yr
  • panties for teens 14-168K/yr
  • underwear for teens 14-166K/yr

Reviews and returns

What reviews say buyers love and hate about Underwear for Teen Girls

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Awkward fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Underwear for Teen Girls questions

Answered from the same tracked data.