underwear for teen girls
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Good$9.09–$28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,594.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 180K searches
According to Flapen's Amazon United States niche tracking, underwear for teen girls is a $57K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
underwear for teen girls market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $50K–$66K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
40
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
28%
Top 20: 61%
Open market
27%
- Finihen20%
- Demifill12%
- Boboking11%
- Fruit of the Loom11%
- Hanes10%
- JackLoveBriefs10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top underwear for teen girls search terms
- underwear for teens23K/yr
- underwear teen girls20K/yr
- underwear teen11K/yr
- panties for teens14K/yr
- underwear teens9K/yr
- teens underwear10K/yr
- hanes girls underwear size 147K/yr
- teens underwear girls9K/yr
- panties for teens 14-168K/yr
- underwear for teens 14-166K/yr
Top underwear for teen girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
Finihen$19.024.6★441 rev
Fruit of the Loom Girls Tag Free Cotton Brief Underwear Multipacks Brief-20 Pack-Black/Pink/Grey 14
Fruit of the Loom$17.344.7★65,517 rev
JackLoveBriefs Girls Underwear for 12 Pack Teen Cotton Briefs (Size M Multicolor)
JackLoveBriefs$16.064.6★1,960 rev
Demifill Teen Girls Seamless Underwear Tagless No Show Panties for Teens Pack of 8 Size 13-14 Years Mixed Color
Demifill$18.854.7★540 rev
Finihen Girls Panties Cotton Bikini For Teen Girls Cotton Underwear Multipacks Size 12
Finihen$15.434.6★2,914 rev
Newest
by launch date
SALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
SALIA GIRL$17.6270 rev
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
Boboking$16.10160 rev
BAMBOO COOL Girls Underwear Tagless Bamboo Viscose Soft Full Coverage Kids Panties 6-14 Years Briefs 6-Pack
BAMBOO COOL$26.43203 rev
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
Boboking$17.48160 rev
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
Finihen$19.02441 rev
Trending
90-day click momentumSALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
SALIA GIRL$17.624.4★
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
Boboking$17.484.6★
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
Boboking$16.104.6★
Finihen Girls Cotton Bikini Panties For Teen Girls Underwear Comfortable Multipacks Size 12
Finihen$12.654.6★
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size15-16Years.
Finihen$21.244.6★
What buyers say about underwear for teen girls
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Amazing fit”
“So soft”
“These underwear are good quality”
“Great deal”
“Good material”
“Colors are pretty”
“They are breathable”
“stretches well”
“As advertised”
What buyers complain about
“Awkward fit”
“Elastic was not good”
“Quality was low”
“Horrible material”
“Not comfortable”
“Fell apart”
“That means its twice as thick there”
“saw that there were already holes”
“No gray as shown in picture”
“Fall apart at the seams”
Top return reasons
Common questions
- Is underwear for teen girls profitable to sell on Amazon United States?
- The niche generates $57K/yr across 82 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the underwear for teen girls niche?
- 25 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in underwear for teen girls?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 2.7%.
- When does demand for underwear for teen girls peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the underwear for teen girls niche?
- Listings span $9.09–$28.99; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 4,594 reviews — the moat a new listing must climb.