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Undershirt for Women

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.5% of searches, so Undershirt for Women is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$241K/yr2.9M searches / yr
90-day growth
+49.3%search demand this quarter
Competition
10%top-5 click share · 74 brands · 145 sellers

Flapen Score

Undershirt for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Undershirt for Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Undershirt for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Undershirt for Women 2.9M times last year and spent an estimated $241K. The top 5 brands take 51% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
0.5%
Market size, estimated
$241Ka year
Peak month
June1.9× the quietest month
Top search term
tank with built in bra310K searches a year

02 · Price

A sale here is worth $18.00.

Listings sell for $18.00 on average, from $4.90 to $40.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $18.00 that is $0 to $2K a year per listing.

Average price
$18.00inside the $15 to $100 sweet spot
Price range
$4.90–$40.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #707 within Lingerie. It carries 8,591 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#707in Lingerie
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
8,591per listing
Listings tracked
277

04 · Newcomers

55 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 55 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
100
Successful launches
55Amazon's first-year sales bar
Average brand age
36 months

Products

Top Undershirt for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

74 rising

Sellers

145

Top-5 brand share

51%

Top 20: 84%

Top-5 click share

10%

Top 20: 29%

Open market

48%

  • Brand 120%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Undershirt for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Undershirt for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tank with built in bra310K/yr
  • tops with built in bra259K/yr
  • shirts with built in bra177K/yr
  • built in bra197K/yr
  • womens camisole tank tops282K/yr
  • undershirts for women391K/yr
  • womens undershirts267K/yr
  • shelf bra tank tops for women134K/yr
  • tank top set130K/yr
  • top with built in bra91K/yr

Reviews and returns

What reviews say buyers love and hate about Undershirt for Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Runs long”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Undershirt for Women questions

Answered from the same tracked data.